Ai+ Smartphone announced a price hike across select models in its smartphone portfolio, effective November 15, 2026. As cost pressures persist, particularly in price-sensitive segments, Ai+ Smartphone has continued to evaluate their impact while working to maintain affordability for consumers. However, with input costs remaining elevated, the company has undertaken another measured pricing adjustment to maintain a sustainable balance between affordability and product experience.
With prices set to increase by up to ₹3,000, now is the best time for consumers to purchase their preferred Ai+ smartphones at current prices, before the revised pricing comes into effect.
Under the revised pricing, select variants of the Ai+ Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G will see price increases ranging from ₹1,000 to ₹3,000. The Ai+ NovaFlip 5G will remain unchanged at ₹49,999.
Despite the prevailing industry challenges, Ai+ Smartphone remains committed to delivering a strong price-to-experience proposition for Indian consumers. The company will continue to monitor component costs and market dynamics while maintaining its focus on accessible technology, dependable performance and long-term consumer value.
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