Authored by Onkar Sharma, Independent Tech Consultant
Just a day ago, I sat in a room in New Delhi listening to Logitech’s leadership announce something the company had never done before: make its products in India. The Swiss-American peripherals maker, best known for the mouse on your desk and the webcam on your monitor, has started local production in Manesar, Haryana, through a partnership with a domestic manufacturer.
It is a milestone for Logitech. But before anyone starts picturing Indian-made Logitech gear flooding the market, the scale needs some context. This is a selective, measured first step, not a volume play. At least not yet.
What is being made, and why those products
Logitech isn’t making its whole catalogue here. The first products off the Manesar line come from two categories: webcams and pointing devices. Logitech is mostly calling this “localized product assembly”, and the company describes the categories as part of “a structured expansion roadmap.”
The choice is deliberate. “We are currently focused on manufacturing web cameras and pointing device categories as they continue to be in high demand in India,” Sree Chenincherry, Chief Supply Chain Operations Officer at Logitech, told me in an exclusive interaction after the briefing.
That makes sense. Hybrid work has made the webcam a basic tool for India’s professionals, and the mouse has never gone away. Logitech is starting where demand is already proven.
The question I had to ask
Logitech is a global company with a strong presence in many strategic markets. India isn’t yet one of its top 10. So I asked Chenincherry the obvious question: will making products here help Logitech become a leading player in India?
His answer was careful. “Our manufacturing is a strategic step that aims at being closer to the customer here. Although aspirationally we remain committed to increasing our presence in the local market, we want to give this message out that we are swift in meeting their demands and have supply chain resilience.”
Reading between the lines, the message is about speed and reliability, not market-share targets. Logitech wants Indian buyers, especially businesses buying in bulk, to know that stock will arrive quickly and that supply won’t hinge on what happens at a port thousands of kilometres away. Any ambition for market leadership is there, but nobody is putting a number on it.
What changes on the ground
According to the company, three things change with local production:
Faster turnaround: Products assembled in Haryana don’t have to go through international freight and customs, so they reach Indian distributors and customers sooner.
Supply chain resilience: Recent years have shown how fragile single-country supply chains are. A second production base in India adds a buffer.
Lower freight emissions: Logitech is presenting this as part of its sustainability commitments. Shorter supply chains mean less shipping.
The company also points to local jobs: specialised roles in plant management, quality engineering, logistics and vendor integration. No headcount figures were shared.
Not Logitech’s first India chapter
It’s easy to forget that Logitech already does a lot in India. Besides channel management and marketing, it runs a Global Capability Center in Chennai that works on design-led, software- and AI-enabled hardware for its global portfolio.
Delphine Donné, VP and General Manager of Personal Work Solutions, called this India’s “dual role” for Logitech: it is a fast-growing market for personal work solutions and also a hub that helps build the products. Manufacturing adds a third role. India now designs, sells and makes Logitech products.
The company backed its optimism with two figures it cited: nearly 970 million internet subscriptions in India, and annual PC sales of close to 16 million units in 2025. Every new PC is a potential buyer of a mouse, keyboard or webcam, and that is the market Logitech wants to serve better.
The bigger picture: India’s electronics manufacturing moment
Logitech’s timing fits a wider shift. India’s electronics manufacturing for products like webcams, mice and keyboards is turning into a mature local ecosystem. The “Make in India” initiative and the Electronics Component Manufacturing Scheme have both sped that up.
The numbers show how fast this has happened. According to KPMG, India’s electronics manufacturing services (EMS) sector grew from about USD 10–12 billion in FY20 to USD 40–45 billion in FY25. The drivers include the Production Linked Incentive (PLI) scheme, rising domestic electronics consumption and deeper links with global export supply chains.
There is still a lot of room to grow. India accounts for only 5–6 per cent of global EMS output. As global companies look for alternatives to concentrated manufacturing bases, KPMG sees India becoming one of the fastest-growing EMS hubs in the world.
Logitech’s Manesar line is a small part of that story. It also shows how many global brands tend to enter: start with partner-led assembly of a few high-demand products, check the economics, then expand.
My take
I left the briefing thinking this was a modest announcement with a meaningful subtext. Logitech isn’t claiming it will dominate Indian shelves. It is saying that India matters enough to make products here, and that Indian customers shouldn’t have to wait.
What to watch is how quickly that “structured expansion roadmap” moves beyond webcams and mice. If keyboards, headsets and conferencing gear follow in the next year or two, we’ll know Logitech’s India manufacturing has moved from experiment to strategy.
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