Xiaomi announced that it has sold over 12 million Xiaomi devices in one month during festive sales period - from 28th September till 29th October, 2019. This translates to a massive 40% YoY growth over last year’s festive sales for Xiaomi. This growth comes from a very huge base of over 8.5 Million devices sold last year, when Xiaomi was already the largest brand in the country.
Xiaomi devices include Xiaomi smartphones, Mi TVs, Mi Ecosystem and Accessory products that were sold across mi.com, Mi Home, Flipkart, Amazon and all offline partner stores.
(2) Mi TVs
(3) Ecosystem products
At the beginning of the festive period, Xiaomi announced having sold more than 5.3 million Xiaomi devices in the first few days of festive sales. It also announced crossing its benchmark sales of over 3.8 million smartphones, over 500,000 Mi TVs and over 400,000 Mi Ecosystem products and accessories being sold.
Raghu Reddy, Head of Categories and Online sales, Xiaomi India says, “The festive season has always been the biggest shopping season for us at Xiaomi and we work hard each year to ensure we celebrate it with our Mi Fans. This year we launched several new products - Redmi Note 8 Pro, Redmi Note 8, Redmi 8A, Redmi 8, new Mi TVs, Mi Smart Air Water purifier and many new products. Moreover we had attractive offers on Redmi Note 7 series, Redmi 7, Redmi 7A and all existing products. Our festive sales have soared beyond expectations where we have sold an industry leading 12 million+ devices across all our platforms. We are thrilled, and equally humbled by all the love we have received from our customers and Mi Fans across India and we will continue to work persistently to usher in the festive cheer for everyone each year.”