The surveillance and security product market has seen tremendous growth in recent years. All due to the latest technologies being integrated for an improved and better consumer experience. Secureye, a leading Indian brand in this domain has been offering wide range of surveillance and security products for their huge customer base across India. Atul Gupta, Director, Secureye shares some key trends that will drive this market:
Smart & Intelligent Video Surveillance:-
There is a rapid growth in the latest video surveillance products and solutions in India due to the latest technologies and the improved resolution from 1080p to 4K (8 megapixel) and beyond. The IP CCTV Camera's trend has experienced an instant growth in the residential, industrial, and Government Projects. These intelligent Video Surveillance cameras are adding value with enhanced technologies and edge-based video analytics. analog cameras are also in demand in tier-2 & 3 Cities.
Adoption of Latest AI technology in Security Products:-
Artificial intelligence is in great demand nowadays which is based on deep learning. AI is the most trending technology at present and it has a great impact on Security products like- CCTV, Intrusion Alarm, Access Control, Thermal Products, and Smart Home Security Products. AI technology has changed the CCTV Industry, as its Deep Learning system helps a machine to train the system from pre-recorded data, exactly imitating the way a human being does after learning different things. AI-driven cloud-based technology is a new advancement in the CCTV Security system.
Product & Channel Plans for 2022
“We have introduced many latest technology-based products and now We are coming with premium project series products, for defence & Government Bodies. We are also focusing on complete security solutions to smart Homes, Apartments, and corporate sectors. we have recently launched - vandal-proof cameras and Fingerprint Locks. Our Products are the best in its segment as we always try to provide updated and latest technology-based products. Channel Partners are the backbone of our segment. There are incentive schemes on a quarterly basis, as per the objective defined to the channel partners. It includes Domestic & international trips, Special packages, and exclusive offers on products. We are also emphasizing to stronger our bond with the partners as we are organizing Technical events in multiple cities and providing technical training to them and their staff so that they can get a better understanding and pitch our products according to requirements,” concluded by Atul Gupta.
New Year Wishes for Partners
Our association has always brought satisfaction to us and I am hopeful that with the advent of New Year 2022, we will explore new opportunities to write new success stories with the amazing partnership. Warm wishes to all our Channel partners and their families on New Year and look forward to working with you for many years.
