SSDs are getting popular among content creators and gamers that need robust PC performance and SSDs are best suited to them. Considering the current situation, this market is expected to target large consumer segment in the coming years.
Commenting on the huge adoption of this advanced storage solution, Rajesh Goenka, Director, Sales & Marketing, RP tech India said, “Due to speed enhancement and higher reliability, more PCs are moving either to 100 per cent SSD based storage or a hybrid of SSD and hard drives. This is not only in India but it has become a global phenomenon. Gone are the days when PC shipments had damaged in the hard drives. With SSDs there is no fear of damages and users get speed and reliability at some extra cost. Further, as the demand grows, the SSD prices are falling rapidly making it more affordable. Today 250 GB SSD is available at around INR 2100, which is worth of every single penny and gigabyte. RP tech India is the # No 1 SSD distributor in the country with a market share of around 30-40 per cent in India. We are currently selling in almost 400 towns/cities in India through our wide branch network spread pan India.”
Increased Adoption
Nowadays, the adoption of SSDs is very high compared to the past few years. Consumers and organizations are understanding its benefit and embracing the change. For high-end users, HDDs are not at all on this list as they are swiftly upgrading their PCs with SSDs to achieve best performance. Adding on this, Rajesh Goenka, said, “SSD has mainly three major categories. The first category is Home PCs where SSD has become very common. Second is the business PCs where SSDs are largely used for speed and the last category is the Enterprise Applications where SSDs has become the norm. RP tech has various divisions within the organization, which cater to Retail, SMB and Enterprise segments and we have offerings and solutions for all the three industry verticals.”
Plans to Boost Awareness
SSDs are not new to the industry but it is now more popular among people. SSDs are now everywhere and the huge penetration of SSDs is very encouraging for the market growth. Channel partners have to play very important role in catering these huge demands. “I think now everyone knows about SSDs and SSD penetration is almost 50 per cent. It is a time to educate partners and customers about upgrading SSDs to higher storage capacity so that they do not exhaust the storage within 3-4 months of installing SSD” concluded Rajesh Goenka.
