The world has completely changed in last few months due to impact of COVID-19. It’s been now two months we are suffering huge losses in our related businesses due to lockdown imposed in different parts of country. The fight against COVID-19 has not been won yet and this will continue till the next month as well. There are uncertainty over the future of lakhs of business people across India as they all are suffering huge losses. Yet the businesses have been allowed by the government to operate now in accordance with safety guidelines. Even we all know that there is strong demand in the consumer market but due to this pandemic market is not the same as it used to be.
Consumers behaviour have changed now as they will give safety a top priority. They would prefer online platform nowadays to shop as this will be a completely contactless shopping experience for them. Federation of all India IT Associations (FAIITA), one of the largest Association of Indian IT Market has come as a rescue for thousands of partners as they have announced to launch ecommerce platform for all channel partners.
FAIITA is gearing up to launch unique e-commerce model across India where channel partners can run their respective digital store. As the e-commerce platforms are getting leading edge upon the offline partners, it has become very difficult for offline partners to survive. So to empower the partners, FAIITA has changed its strategy and come-up with a new concept to launch an E-store. It will further help the partner community to unite and fight for their rights by giving tough competition to ecommerce players.
Mr. Kaushik Pandya, President, FAIITA said, “We are happy to announce that we are about to launch digital platform to give an additional edge to IT partners. The initiative of setting-up e-store for channel partners is taken after the emerging crisis in today’s world. Also the increasing dominance of e-commerce players are eating the share of offline partners which often disappoint all of us. But now this e-store concept will empower entire channel partners and broaden their field of operations.”
In conversation with Digital Terminal, Mr. Navin Gupta, Secretary, Federation of All India IT Association (FAIITA) said, “Today, it is very important for the partner community to build their online presence and reach at larger audience. The use of technology tools would help them to stand strong in this digital era. The concept of e-store is definitely a masterstroke by FAIITA as we can find our way forward by entering the digital arena. This has many benefits for channel partners as they hold different types of stocks due to which they can effectively meet consumer demand. Moreover, offline partners can also provide best-in-class after sale support to customers that will add an extra advantage over other ecommerce players like Amazon and Flipkart.”
Channel partners who are registered with any association can easily create a separate e-store by registering themselves on the website with a nominal cost of Rs. 1000/- Also there will be an additional annual charge for the e-store which is Rs. 1000/- This amount will be charged to maintain the website and its operation.
FAIITA and Digital Terminal will be jointly conducting a webinar for technology partners very soon to officially announce this on national level. This webinar will help the partners to know all about registration process and digital store advice on this newly launched platform. The channel partners will also get insight about current challenges and the way forward business in days to come. The aim for this webinar will be to bring the business back on track and will be also telecasted on Facebook & YouTube Live. To know more about How to Setup eStore on FAIITA Platform, Register for DT Beyond The Lockdown Webinar Series #03
Registration Link: https://newsdotmedia.easywebinar.live/registration-series-3
