As per IDC's latest Asia/Pacific Quarterly Enterprise Storage Systems Tracker Q2 2018 release, India's external storage market witnessed a growth of 21.1% YoY (by vendor revenue) and stood at USD 84.7 million in Q2 2018.

The growth in 2Q 2018 was mainly driven by increased demand from professional services organizations. Professional services, banking, manufacturing, Telecommunications and government industries contributed to close to 80% of overall external storage market in Q2 2018

"Increased acceptance of emerging technologies and DX acceleration across organizations led to investments on new age external storage hardware technologies and evaluation of storage optimizing solutions such as Software defined storage." says Dileep NadimpalliResearch Manager, Enterprise Infrastructure, IDC India.

All flash array and Hybrid flash array segments saw a significant YoY growth in Q2 2018 while All Hard Disk Drive segment continued to decline. Across industries, there was an increased consumption of Solid-State Drives (SSD) over Hard Disk Drives (HDD) for better performance of different workloads.

Midrange external storage segment continued to lead the market constituting more than 60% of the total Q2 2018 market while High-end storage segment declined YoY in Q2 2018. Availability of enterprise class features in Midrange storage systems is propelling the growth for midrange storage arrays.

"IT departments are facing challenges in accommodating the LOB demands on scalability and agility for faster time to market and better customer experience. Organizations are creating more 'data value' and 'monetization' means by leveraging new architectures/storage solutions", says Ranganath Sadasiva, Director, Enterprise, IDC India.

Dell Inc continued to be the market leader with a 26.5% market share by vendor revenue, followed by Hewlett Packard Enterprise with 21.5%market share in Q2 2018. Overall market grew significantly backed by a large multi-million-dollar deal for capacity storage in professional services industry.

IDC India Forecast

The external enterprise storage systems market is expected to grow at a single digit compounded annual growth rate (CAGR) for the 2017 - 2022 time-period. Expecting incremental business from banking vertical for Artificial Intelligence and Government initiatives around digitalization, smart cities, make in India, e-governance projects in the near future.