The Indian consumer online shopping patterns are changing, if the recent ShopClues survey is anything to go by. According to the report, there is a distinct rise in the demand for refurbished and unboxed electronics products in the country. This growing demand was most apparent in tier-2 and tier-3 cities such as Hissar and Nashik, which outperformed metropolitan cities like Delhi, Chennai and Mumbai – traditionally online shopping strongholds – by securing 70% of the total market share.
The ShopClues report also highlighted an increased preference for prepaid orders as opposed to cash-on-delivery (COD); nearly 63% buyers opted for a prepaid transaction, while COD was only opted for 37 percent. Micromax, OnePlus and Xiaomi were amongst the most sought-after mobile brands, while the laptops and PCs segment was dominated by Dell, HP and Lenovo. The report was based on ShopClues’ platform transaction data between the months of September 2015 and February 2016.