The Marathon M4 is a result of Gionee’s consistent understanding of the rising demand for a device that not just looks great on the specs sheet, but also demonstrates an impeccable performance. Complimenting this line of thought the Marathon M4 TVC has been designed around its powerful battery performance. Consumers today love to be connected on the go and are always on the lookout for powerful devices and M4answers exactly that. Comparing the smartphone to powerful animals, the TVC brings out the fact that the M4 is a beast in its own right.
Campaign Idea:
The tonality of the campaign is light and fun while capturing the right sentiment of the importance of having big battery smartphones.
Mr. Arvind Vohra, Country CEO & MD, Gionee India said, "Battery still remains a huge concern for smartphone users. With Gionee's innovation and power driven technology and with an exceptional battery life and powerful multimedia experience the Marathon M4 surely ensures better communication and experience. The comparison of the Marathon M4 with powerful animals is to bring out the fact that how strong and powerful the Marathon M4 is in its performance and it surely sets the bar a notch higher."
Gionee Marathon M4
The Marathon M4. Powered by 5000 mAh battery the M4 provides upto 50 Hrs of talk time and 440 Hrs of standby time. The 4G LTE enabled M4supports Dual 4G SIMs along with OTG connectivity. The campaign revolves around the ability of Marathon M4's powerful battery, fast charging and the long lasting talktime
The campaign has been conceived by And And Brand Partner and consists of a series of films.
The campaign will be supported on digital.
“A lot of big battery phone advertising has already been done. But the Marathon M4 campaign stands out like an elephant in a warehouse. The objective was to highlight the astonishing battery power. What better way than to make this point in an astonishing manner”, says Angud Bhalla, Senior Creative Director, And And Brand Partner.
