BenQ announced its tie-up with Iris computers, one of the largest domestic IT distribution companies in India as their National Distributor. With the association Iris Computers is entitled to distribute the entire range of projectors and monitors from BenQ India.
With its headquarter in New Delhi, Iris has more than 35 billing locations across countries which have full – fledged offices having sales, operations and finance team to support channel partners in fulfilling their customer orders. Today its channel base consists of 2500 channel partners, aggregators, regional distributors & large SI partners to whom they supply high end technological products to passive networking solutions. Iris’s core competencies in distribution are swift Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system.
BenQ in India has maintained its leadership position in projector segment with more than 19% market share (Future Source Consulting Report 2014) offering widest range of products in the industry. The brand has also shown significant growth in the monitor segment with a slew of products available for gaming enthusiasts, professional and home use. BenQ is dominating the gaming segment with more than 90% market share. Also, in large size monitor segment, BenQ is the No 1 brand with more than 53% market share.
Speaking on the association Mr. Vishal Sopory, Chief Executive Office, Iris Computers Ltd said "It is an honor to partner with a global brand in digital lifestyle space like BenQ in India. This association is surely going to be beneficial for both of us. Our market penetration strategy and BenQ’s solutions forms a perfect blend to cater the wider consumer and corporate technology market. We look forward to a long and enriching relationship with BenQ”
Mr. Rajeev Singh, Managing Director, BenQ India said, “Iris Computers has a wide knowledge, network and an in- depth understanding of both consumer and B2B technology market. We are confident that their rich background in the industry and an exceptional distribution reach will help us strengthen our goal of increased market penetration in the year 2015. We look forward for a mutually rewarding strategic relationship for both the companies”.
