Sulekha.com, India’s leading platform for ‘local service need fulfilment’, shared the results of a study undertaken on the online market for CCTV Surveillance in India. Delhi leads the demand for CCTV camera security systems—especially connected ones—across India. The usage is for a wide variety of interesting contexts such as monitoring of kids and pets while parents are busy at work or ensuring security of elderly parents in India from abroad
This study is an analysis of over 2.7 million searches on Sulekha.com made in the last one year across the top metros. There has been 118% growth in demand for CCTV surveillance for use in a wide variety of location such as IT parks, banks, malls; public places like parks; and private places such as gated communities and residential corridors, over the last two years.
CCTV camera needs from New Delhi has soared 123% in just one year. New Delhi (25%) has the highest demand for CCTV cameras, followed by 16% from Bangalore; 13% from Mumbai, Hyderabad and Chennai; 9% from Kolkata; and 7% from Pune. Across the country, maximum searches come from Tier 1 cities (76%), followed by 22% from Tier 2 and 2% from Tier 3 cities.
Satya Prabhakar, Founder & CEO, Sulekha.com, said, “This analysis of the detailed needs of Sulekha’s millions of users points to growing awareness among the public to enhance security at home and the workplace. The demand for CCTV surveillance, net-enabled especially, has been exploding nationwide and will continue for several years ahead. With inexpensive and connected smartphones, an app is all that is needed to monitor and track activities remotely: whether it is to make sure pets and kids are behaving at home or to keep an eye on elderly parents in India from abroad. The features are endless—HD quality audio and video streaming, motion sensors and email motion alerts. Customized features and demand are growing explosively while costs are coming down dramatically.”
