ASUS revealed its latest lineup of innovations, world debuting products, and sustainable actions during its Seeing An Incredible Future virtual launch event for CES 2023. New featured innovations include ASUS Spatial Vision, the world’s first glasses-free 3D OLED laptop display technology, which provides a unique visual and working experience for creators. ASUS also announced its out-of-this-world creator solutions including laptops with up to the latest 13th Gen Intel Core™ i9 HX series CPU and NVIDIA GeForce RTX™ 40 Series Laptop GPUs. New products include ProArt Studiobook 16 3D OLED (H7604), Zenbook Pro 16X OLED (UX7602BZ), Zenbook Pro 14 OLED (UX6404), Zenbook 14X OLED (UX3404), Vivobook Pro 16X 3D OLED (K6604), ProArt Display OLED PA32DCM, and ProArt Display PA279CRV.
A range of new commercial products was also announced, each delivering incredible performance, versatility, and expandability for business. Highlights included the new ExpertBook B9 OLED (B9403CVA) an incredibly light and powerful commercial laptop crafted for business executives, the ASUS Chromebook Vibe CX34 Flip (CX3401FBA) laptop for immersive gaming and versatility, and the ASUS ExpertWiFi EBM68 router for high speeds and high security. This array of new business solutions offers the perfect companions for non-stop productivity, durability, and security.
Viewers were also introduced to the all-new ASUS ExpertCenter PN64-E1 and PN42, along with the ASUS Chromebox 5 (CN67) mini PC — offering maximum performance, connectivity, storage, and possibilities.
Gamers were treated to the new TUF Gaming A15/17 (FA507/707) and F15/17 (FX507/707) laptops with up to Intel Core i9-13900H or AMD Ryzen™ 9 Zen 4 CPUs and the latest GeForce RTX 40 Series Laptop GPUs, delivering ultimate speed, reliability, and performance for joyful gaming experiences.
During the show, ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigor, and human-centered philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
For those present in Las Vegas, all the on-stage products showcased during the virtual launch event, as well as during the separate Republic of Gamers (ROG) CES virtual launch event, and much more, will be available for an exclusive hands-on experience at The Venetian Expo, Meeting Room #3002, on January 4, 2023, from 10:00-18:00; and on January 5-7, from 09:00-18:00.
Leveraging technology to create durable, reliable, and sustainable innovations
Over a decade ago, ASUS introduced the world’s first carbon-neutral laptop, followed closely by the revolutionary ASUS Bamboo-series laptops and, more recently, our first carbon-neutral business laptop in 2022. After these early steps toward creating a better future, ASUS continues to innovate and today showcased some of the sustainable actions being taken to bring exciting innovations that create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone.
This year, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR 8.0 standards. By focusing on product quality, functionality, durability, and upgradability, ASUS ensures longer product lifecycles by building products from the ground up with sustainability in mind. ASUS uses sustainable materials in product manufacturing and packaging — and has actively procured and employed 1,500 tons of PCR (Post-consumer recycled) plastic since 2017, along with over 20,000 tons of recycled paper in 2022. To do more, ASUS consistently pushes recyclability, resulting in over 40,000 tons of electronic waste (e-waste) being recycled in recent years.
And our sustainability efforts don’t stop there. By building more durable products, we are able to reduce waste and prolong the life of our laptops, as well as ensure users have incredible experiences, no matter where they are. That is why the all-new 2023 ASUS consumer laptop models and beyond will undergo the strictest durability testing of any product in the consumer laptop market — the extraordinarily tough MIL-STD 810H US military-grade standard, based on 12 test methods and 26 test procedures — to deliver long-lasting value, reliability, and durability.
Additionally, ASUS has partnered with Ishizuka Glass for our antimicrobial treatments, using its IONPURE antimicrobial agent on select products. ASUS was the first in the laptop industry to introduce the ASUS Antimicrobial Guard Plus Silver Ion coating, which can inhibit the spread of 99% of virus and bacteria ― including COVID-19 ― over a 24-hour period. This technology is specifically tested on viruses such as Influenza A (H3N2) and H1N1; it also follows ISO 21702 and ISO 22196 testing protocols to help ensure a more hygienic user experience.
Incredibly exciting software and hardware for creators
During the CES 2023 event, ASUS introduced a range of new and updated software and hardware innovations for content creators. All the new ProArt Studiobook, Zenbook Pro, and Vivobook Pro laptops will come with the latest GeForce RTX 40 series Laptop GPUs. Backed by NVIDIA Studio technologies for creators, products with NVIDIA RTX GPUs benefit from RTX optimizations in over 110 creative apps, NVIDIA Studio Drivers for the highest levels of stability and performance in creative apps, and exclusive AI-powered NVIDIA tools: Omniverse™, Canvas, and Broadcast.
“AI is being infused throughout creative workflows, driving artists from concept to completion faster than ever,” said Jason Paul, vice president and general manager of the Studio platform at NVIDIA. “ASUS ProArt, Vivobook, and Zenbook laptops, powered by new GeForce RTX 40 Series Laptop GPUs, combine breathtaking style with the performance and reliability creators need to power advanced tools like generative AI and NVIDIA Omniverse.”
In an exciting industry-first announcement, ASUS also introduced ASUS Spatial Vision, the world's first glasses-free (autostereoscopic) 3D OLED technology, which allows immersive 3D experiences on a laptop — with no wearables required. This is made possible using a lenticular lens and advanced eye-tracking camera technology, enabling the display to weave distinct images for each eye, resulting in an autostereoscopic 3D image. Users can also switch effortlessly between 2D and 3D. This new technology can totally change creator workflows, as users will be able to see the details of 3D objects and effects directly on the screen without needing to review physical prototypes, saving time and money while making their workflow more efficient.
These incredible OLED displays offer a 1,000,000:1 contrast ratio, a 0.2 ms response time, and a 120 Hz refresh rate for seamless visuals ― all while minimizing crosstalk for the smoothest viewing experience. They also offer great potential for rapidly-growing metaverse applications. This glasses-free 3D OLED technology integrates with the exclusive apps in the ASUS Spatial Vision Hub, which allows users to watch 3D videos and movies, play 3D games, and enjoy 3D model visualization or content creation. ASUS Spatial Vision also provides development tools built on SR (Simulated Reality) from our partner Dimenco, with supporting materials and guidelines to equip developers with unlimited potential by covering gesture control, interactive learning and much more to build a visionary ecosystem around 3D technologies.
ASUS today also announced ProArt Creator Hub 2.0, which is designed to ensure creators can best utilize their powerful ASUS hardware and software to bring their ideas to life. This new version hosts a refreshed, modern user interface and an exclusive new feature — Color Control, which combines all the color solutions specific to creators. ProArt Creator Hub 2.0 updates the ASUS Dial and ASUS Control Panel capabilities to not only allow new customizations for Adobe apps, but also for productivity, entertainment, and content creation apps — including Microsoft Office, Spotify, YouTube, and popular web browsers. ProArt Creator Hub 2.0 will be available for all Studiobook, Zenbook, and Vivobook models with ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus. It will also be available for the ProArt mouse range as well as all ASUS touchscreen monitors.
To push the limits of the creator experience, ASUS has joined forces with Pantone, the world-leading authority on color, to provide an opportunity for creators to gain access to and utilize the Pantone resource database, including the Pantone Libraries, Color Space data, Color Harmonies, and much more. All these features will be available on all ASUS creator laptops via the ASUS-exclusive ProArt Creator Hub 2.0 software. “Since Pantone and ASUS serve the same creative audience of more than 10 million designers and producers around the world,” said Tom Dlugos, Sales Director - OEM Displays for X-Rite Pantone, “it provides the perfect alignment for our mutual customers to take advantage of our joint innovation and gain direct access to Pantone’s extensive color information.”
