India’s leading multiplex chain, INOX Leisure Ltd (INOX) today announced that it has signed an agreement with GDC Technology Limited (GDC), a leading global provider of digital cinema solutions, for upgrading its projection and sound systems to the latest digital cinema media server and audio technology. As per the agreement, INOX will upgrade to GDC’s SR-1000 Standalone Integrated Media Block™ (IMB) and also install GDC’s Enterprise Series Storage, a dedicated storage playback system designed for an IMB to manage movie content.
INOX’s media server and sound upgrade strategy involves the replacement of legacy media servers with the GDC SR-1000 IMB at existing sites and for upcoming construction projects in India. INOX will deploy the optional built-in cinema audio processor, an embedded processing engine with capability to provide 5.1 or 7.1 surround sound. The SR-1000 IMB is GDC’s 6th generation server, and is designed for near zero-maintenance, and would allow INOX to bring together its media servers and sound processors, thereby driving cost and operational efficiencies.
“We have always assigned topmost priority to technology and believed that it plays an extremely critical role in defining the cinema experience. This belief makes us innovate and curate solutions, which are not just efficient, but are also the best. The performance of GDC’s media server, especially with the quality of the sound provided by the new audio feature, is extremely impressive, and would enhance movie watching experience,” said Alok Tandon, Chief Executive Officer - INOX Leisure Ltd. “Besides the quality and affordability of the server, the reputation of GDC’s local service teams across the country was a decisive factor in our decision” adds Alok.
“Our SR Series media server technology provides INOX with not only a reliable unparalled in the cinema industry, but also the top quality of an in-built cinema audio processor thatsl greatly enhances the patron’s listening experience, said Dr. Man Nang Chong, GDC founder, chairman, and CEO - GDC Technology. “We value our partnership with INOX and look forward to working together to spread their passion to deliver moments which will be treasured by INOX’s patrons across India”, he adds.
INOX, headquartered in Mumbai, operates 167 multiplexes and 712 screens in 74 cities of the country. In 2002, the company commenced its operation by opening its first four-screen multiplex at Pune and another four-screen multiplex at Vadodara. INOX now entertains 70 million guests across the country annually while setting high benchmarks for luxury, patron services and technology.