“It is good to witness people moving out freely in the markets”

“It is good to witness people moving out freely in the markets”

Tech brands always keep their focus on the OND quarter to drive optimum revenue and boost brand awareness. Year 2022 is very special for both customers as well as brands as the fear of pandemic almost nil and everyone is free to step into the market. 

Commenting on the market sentiments during OND quarter, Pawan Kumar, CEO, Elista said, “It is good to witness people moving out freely in the markets. This year the numbers are almost at the pre-COVID levels, however, we are hopeful that the festive period will drive sales for the industry. Since the consumer sentiment is very high as compared to the previous quarter, it will help the industry reach record numbers in these three months. We are expecting strong growth in categories like TVs, washing machines, speakers, and dishwashers this season.”

Plans to Drive Business Growth

There are many festivals in the Q4 2022 and brands along with their partners working according to the market sentiments. Briefing about their marketing plans for increasing the sales in Q4, Pawan said, “During the next quarter, we will focus on washing machines and have lined up the launch of a fully automatic top-load washing machine. As the winter season is approaching, we are confident that introducing this product to our line-up will help expand our reach and attract new customers. We will continue to work on expanding our reach in offline channels during the next quarter. We are also working on introducing the cooling range from Elista and will be taking orders from the end of Q2 next fiscal.”

Business Tips for Channel Partners

Channel partners play an important role in the growth of Elista business. Sharing some business tips for channel partners to help them scale up their business, Pawan commented, “The festive season is when consumers are willing to spend money to buy consumer electronics –  to upgrade existing or acquire new gadgets. In such a scenario, retailers should consider offering freebies or running a lucky draw campaign. It will help convert a warm lead to a customer sooner. Some of our partners give personalized offers locally, like pairing TVs with soundbars, offering silver coins and running lucky draws. These initiatives are showing results and adding to the sales reported by these partners. Other partners can also use these techniques to scale-up business quickly during the festive season.”

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