The festive season brings a lot of opportunities for the market players and help them conclude calendar year on a positive note. PC players like MSI are very optimistic about the growth target they have planned so far.
Putting across her views on the market, Shivangi Bhadauria, Media & Communication Manager – India, MSI said, “We are optimistic about a good festive season this year, and the momentum that we are already witnessing ever since the kick-off of the festive season gives us confidence. To make this possible, we started the season with Independence Day sales in early to mid-August, followed by other festive sales leading up to Dussehra earlier last week, and have seen strong sales momentum. This is expected to continue going forward with Dhanteras, followed by Diwali this month. In addition to this, we have also transitioned our models from the previous & the current 12th gen. We are stocked up and promoting the latest and upgraded models to our end users.”
She further added, “In the last quarter, MSI also aggressively expanded its retail presence wherein we opened retail outlets across India in cities like Delhi, Mumbai, Jaipur, Surat & more, as we wanted to enhance customer experience and increase the number of touchpoints. Furthermore, to celebrate the festival of lights in a unique way, the brand also recently introduced exciting offers and huge discounts of up to 30% on its product range of gaming and creator laptops.”
Marketing Plans to Elevate Business Growth
Briefing about their plans to grow during festive season, Shivangi said, “Information is key and keeping our customers up to date is what we strive for. Through our presence on social media platforms, we strive to educate and keep our existing as well as the potential customers up-to-date by sharing relevant information and real time update like key features of products, the need to upgrade to newer technology, discount offers, online contests and more.”
“Apart from social media, we are further amplifying our festive promotions via media with a blend of both written and visual formats. The idea is to help make our audience an informed decision and they can do so by just taking a glance through these interactive articles or can simply watch the embedded product review videos on-the-go for better understanding and experience.”
“In the most awaited month-long Great Indian Festival on Amazon and Flipkart’s The Big Billion Day sale, MSI has been actively participating and has come up with discount offers of up to 30% across business and productivity, creator & gaming range of laptops. It was very essential for us to participate in these sales as it helped us reach our potential customers not only in metropolitans but tier II and tier III cities as well.”
“Furthermore, throughout 2022, MSI has been proactively roping in micro/macro level influencers, be it for a store launch or simply product promotions. For us, influencer marketing has become the ‘buzzword’ this festive season as well, as these influencers create higher awareness and visibility for the brand by creating relatable content for their followers, which eventually influence their buying decisions.”
“To further boost the promotion bit, we have created a special discount landing page for better customer engagement and convenience for them to avail the best-of-the-best offers,” added by Shivangi.
Best Business Tips for Partners
Buying something new is considered auspicious in every Indian household. It’s something every family member looks forward to. “To make the MSI range of products available for all, we have significantly ramped up our retail presence in the last few months in cities like Delhi, Mumbai, Bangalore, Jaipur and more. Moreover, we have been very confident that our omnichannel approach will not just make MSI Laptops more accessible for customers but also help create awareness around the premium features & discounts offered by the brand. With the help of this, we wish to provide our customers with a seamless, personalized experience throughout the product purchase journey and beyond. The special bundle offers and lucrative financial aid like no cost EMI intend to increase walk ins and more hands-on experience for our products,” concluded by Shivangi.