Krishify crossed 1 Crore app downloads, cementing its position as India’s largest social networking platform for Indian farmers. Established in 2019, it took Krishify roughly three years to reach 1 crore app downloads comprising farmers from the Hindi-speaking belt in India, dominating North India, geographically.
The social network started off as a basic application with crops related Q&A and media features to share content pertaining to agriculture and ancillary activities. Gradually, the app evolved and transformed into a social media platform whereby farmers could connect with fellow farmers from other geographies and engage in peer-to-peer trading of cattle and tractors.The agritech organisation’s user acquisition strategy which is a mix of organic and paid media efforts helped it to garner users (farmers) at a breakneck speed.
Speaking on the recent milestone, Krishify’s Founder and CEO, Rajesh Ranjan said, “Early on, we realised that our strength lies in acquiring farmers digitally who are already exposed to and comfortable with smartphone and social media usage. This guided us to reach them out selectively on several digital channels with the objective to install our application. Acquiring users is half the battle won, we are equally expending our energies toward retaining users by deploying behavioural science tactics. Ultimately, the objective remains to help farmers resolve their farming challenges and give them a level playing field to connect with various agricultural stakeholders.”
With the recent round of fundraising backed by venture capitalists such as Omnivore, Omidyar Network, Ankur Capital, and Orios Venture Partners, Krishify has raised $6.5 million so far. The agritech startup has plans to expand its user base to become a PAN India social network for farmers and integrate multiple regional languages within its application.