The distribution market landscape has been phenomenal since the market opened in post pandemic world. The demand for IT products is increasing and the entire ecosystem is being benefited from this growth trajectory. Festive season will also play great role for them as this will bring lot of growth opportunities in some key product segment. Creative Peripherals is a leading National Distributor for many tech brands in India and its extensive reach across India helps all brands to grow swiftly.
All the festivals are in line starting October and channel partners would be very excited going forward in the OND quarter. Commenting on the market growth, Ketan Patel, Chairman and Managing Director, Creative Newtech Limited said, “Since this is the first festival season after two years with no restrictions, OND will be a very fruitful quarter. The only dampener appears to be inflation and interest costs. We expect the premium goods market will be very positive, and our OND quarter sales should grow at least 25% over last year.”
Marketing Plans to Boost Business Growth
Festive quarter is something which both customers and market players wait throughout the year. During this OND quarter, the channel partners work along with their brands to meet the burgeoning market demand. Stating about their plans to leverage the opportunities, Ketan said, “OND is the biggest quarter for us. We plan to host Creative Connect, our annual road show where we meet our channel partners. We have also worked closely with the brands we represent to launch channel partner and end-consumer schemes, such as foreign trips to incentive programs for achieving targets.”
Business Tips for Partners
The right business approach can help partners in addressing the market demand and as well to grow further. “Retail partners should offer EMI options and buy now, pay later schemes to scale up during the festive season. Partners should also provide an Omni-commerce experience to consumers where they can browse online and purchase from a store and vice-versa,” concluded by Ketan while sharing the tips for partners to boost business.