Blaupunkt Audio announces Make in India manufacturing in partnership with Fidelity Electronics which is a unit of Channelplay Limited, one of India’s leading retail and distribution solutions company. Post successful completion of a century mark as pioneers and innovators in the audio world, through this strategic step of shifting the production capacity to India, the brand is eyeing at acquiring 10% share of the country’s highly fragmented audio market.
India has emerged as one of the top markets for wearable and hearable as per the recent reports. With a purpose of becoming one of the most preferred brands in the segment across the country, through this development, Blaupunkt Audio will be doubling its capacity in comparison to its current output and manufacturing close to 1 Mn units over next year. Ahead of the festive season there are further steps being implemented towards meeting the market demands and achieving 100%+ percent growth of the sales. The Company also revealed that their R&D team has played a great role in identifying the customer demands and forecasting the trends that have been enduring for customers across generations.
Commenting on the development, Ms. Rohini Ahluwalia, Director- Sales & Marketing Blaupunkt Audio said, “Our endeavor has been to position Blaupunkt Audio as the most preferred and aspired brand in the audio segment offering superiority in durability coupled with affordability. With this strategic move to shift the manufacturing capacity to India in collaboration with one of the most trusted partners Fidelity Electronics, we are trying to extend our support to the Government of India’s Make in India initiative. Also, we see a great potential in penetrating in the tier-3 and tier-4 cities and therefore are working towards enhancing the supply chain by expanding our distributorship network and ecommerce partnerships”.
“Blaupunkt audio has been witnessing 100% growth YOY and with this development, alongside strengthening the workforce portfolio with aggressive hiring”, she added.
Commenting on the partnership, Sundeep Holani, CEO & MD of Fidelity Electronics, a unit of Channelplay Ltd stated, “We are delighted to enter into a partnership with one of the most reputed and innovative audio brands in the country. We have made great strides in quality and cost of manufacturing in India, and it’s great to have the trust of a brand known for their high quality German engineering.”.
Recently, Blaupunkt Audio added Made in India Soundbars and speakers namely SBA10, SBW200, SBA01 to their budget-friendly range that offers more volume, richer bass, and perfect fidelity.