“In The Next Two Years, India Will Become The Third Largest TV Manufacturing Country In The World”

GOI’s Make in India programme has provided the much needed impetus to India’s local manufacturing industry. With continues support from government, the brands are taking huge advantage of the programme and building their manufacturing units across India. It also helped them to produce the products at lesser costs and transfer the benefit to customer. Putting across his views on the success of the Make in India programme, Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee commented, “To be honest and fair in the beginning industry thought it was like any other promise that governments do just to attract attention, just after a few years things started happening on the ground. Then we Realised GOI is serious about the make in India Initiative, so much so that. During the pandemic, we all understood the importance of Atmanirbhar Bharat. The Government of India banned CBU TV sets even from the FTA countries.”

Avneet Singh further added, “In the next two years, India will become the third largest TV manufacturing country in the world. Although India is still only an assembly hub, with the new PLA scheme, the big players have agreed to put raw material manufacturing plants worth USD 3-4 billion and invest in a semiconductor plant. Prices increased by up to 50% in the last two years, owing to a shortage of semiconductors.  Make in India is a reality today, and for any brand, the Make in India Initiative is a big selling point.”

Kodak’s India Manufacturing Initiatives

“For the last 30 years, we have been endorsing making in India. Since the CRT TV days, in the last five years, we have made investments of more than INR 400 crores.  In the next five years alone, we are planning investments of more than INR 600 crores with multiple manufacturing units across India. Apart from that, we are heavily investing in the new R&D centre. Currently, we are trying to develop an android TV completely in India, with help of Google India. Apart from that, all the testing and certification will also be done locally. Once raw materials like open cells and semiconductors are manufactured in India, the value addition of local sourcing will go up to 80%,” concluded by Avneet Singh.