The Make in India programme has significantly empowered India as a manufacturing hub for global tech giants. The favorable policies launched by Indian government helped the brands across industries to manufacture their products in India. It brought huge investment and employment opportunity which somewhere contributing a lot in growth India’s economy.
Sharing his thoughts over success of Make in India programme, Pawan Kumar, CEO, Elista commented, “'Make in India' programme was launched by Prime Minister Narendra Modi on 25th September 2014 as an endeavour to encourage various industries to produce in India. The goal is to attract higher Foreign investments and employment opportunities. It is an effort under Atma Nirbhar Bharat Abhiyan, devoted to establishing a modern independent India that is a global hub for manufacturing.”
Pawan further stated, “We believe that our country is at an inflexion point. The initiative was well-thought-out and came at the right moment. Consistent efforts now can help transform India into a worldwide design and manufacturing centre. This project aims to push manufacturing companies to make goods and services in India instead of importing them from other nations and encouraging individuals to utilise only indigenous goods. In the past seven years, Make in India programme has done a great job in changing the industry's mindset and establishing a complete ecosystem in India. There has also been an increase billion US dollars since the introduction of Make in India programme.”
Elista’s Commitments for Make in India
Elista has a wide range of products which are doing extremely well in the Indian market. In last two years, Elista Smart TVs gained huge customer bases across India. Talking about its manufacturing initiatives, Pawan said, “At Elista, we are thrilled to be manufacturing in India and our ambition is to Make In India for the global market. As a company Elista is relatively new and is taking modest steps in the path of 'Atam-nirbhar' Bharat. Our manufactured portfolio has grown from LED TVs to include Washing Machines, Cooling Range (Ref, ACs & Coolers), and Audio goods. As an affordable premium brand, we continue to strive to offer latest innovations and the most competitive prices. We hope that consumers will continue to appreciate our offering. Our mission is to give back to society by creating jobs during these difficult economic times and to place India on the global map as an innovative indigenous manufacturing base.”
