The Indian Government’s Make in India programme has encouraged the tech brands to manufacture their products within India. This initiative has completed more than 7 years and throughout these years, the tech brands have contributed a lot to make this dream come true. Commenting about the success of Make in India programme, Sanjeev Mehtani, Chief Sales Officer, Acer said, “Because of the pandemic, the geopolitical conflicts, and the supply chain disruptions there has been a slowdown in the global economy. However, the Make in India initiative has had a great impact and helped the growth of the Indian economy. India is one of the very few markets, which is still growing and has a healthy growth rate. After the launch of this programme, there has been an inflow of global investment and the perception about the Indian market is also very positive. Digitisation and ease of doing business have attracted and contributed further towards the success of this programme. I believe with programmes like the Make in India, India’s current macroeconomic situation will continue to grow.”
Acer’s Initiatives Towards Make in India Programme
“At Acer India we are building the required ecosystem for India to become an electronic manufacturing hub under Make in India scheme. We are proud of the fact that all our desktops, all-in-one PCs and tablets are manufactured in India with the specific guideline roll out by the government of India under this scheme. These vast majority of the desktops are also further customised as per the various requirements of the enterprises, organisations, and institutions in India. We partnered with Dixon Technologies to manufacture laptops in India. Our Noida facility has a capacity to manufacture up to 5 lakh Acer laptops annually. In this facility, we manufacture multiple laptops catering to segments from value to mainstream including education segment keeping in line with our global manufacturing practices and guidance,” stated by Sanjeev.
Under our Make in India scheme, Acer has launched TravelMate and Aspire 3 series. Sanjeev further added, “Aspire 3 is the first laptop under Aspire series to be manufactured locally with world-class manufacturing standards that is at par with global processes to deliver performance and quality. We also had large quantities of tablets manufactured in India as well in the past 6 months. By manufacturing in India, we wish to improve and generate new employment opportunities for the youth, upskill and develop additional electronic industries in India and bring in global manufacturing standards. This is just a start for Acer India, in the future there will be much more products that will be manufactured under this initiative.”
