The Indian IT industry is one of the largest and fastest-growing industries across the globe. The large consumer base generates exponential demand for technology products whereas leading tech brands full fill such demands through their advanced product line-ups. The IT distribution market landscape holds a significant value for the vendors who are tirelessly working towards garnering substantial growth. In a highly competitive Indian market, the distribution houses seek to leverage the existing as well as emerging opportunities. Fortune Marketing is the leading national distributor for many prominent IT brands in India. Rajeev Ranjan, Editor, Digital Terminal recently interacted with Manoj Gupta, Managing Director, Fortune Marketing. Mr. Gupta spoke about the IT distribution market, challenges, their offerings and opportunities in the market. Read below the excerpts:
Rajeev: How do you see the current IT distribution market landscape?
Manoj: Fortune Marketing is one of the pioneers in the IT distribution market. We are contributing towards the growth of Indian IT market since 1994. Our market is an ever-changing work space as its ever-evolving nature makes it vulnerable to even the smallest change. We at Fortune Marketing believe in “getting it right first time” and this help us in taking the leap in our business domain.
Rajeev: What are the major challenges distribution houses facing currently?
Manoj: The market is growing at good pace but we also face some challenges in the IT distribution business. Currently below are the key challenges for our business:
Rajeev: Please tell about your association with BIWIN. How are you working to deliver ACER SSDs solutions to PAN India customers?
Manoj: Fortune Marketing association with BIWIN is one of the strongest in the distribution market, as both complement each other perfectly. All products are made available across different parts of the country by Fortune Marketing through its efficient and well-built supply chain system with a pan India presence, over 23 branches, 4 mother warehouses, wide network of resellers, retailers, sub-distributers, and e-commerce partners. With each passing day our market position is increasing and will continue to grow further.
Rajeev: How do you look at the growth opportunities in the surveillance domain, especially for your brand Secureye?
Manoj: Surveillance sector is one of the top sectors with an exponential year on year growth rate. Our brand Secureye has a sizeable market share despite bigger global players in the market today. Secureye is a well-known brand in the Indian subcontinent and its known for a diverse portfolio with over 500+ products ranging from personal to industrial use. We are very proud that Secureye is a ‘Make In India Brand’ and we are contributing towards growth of our country. Our wide range of products, best technical team and local data center support makes it the best Surveillance brand currently in the Indian market.
Rajeev: Which all brands are distributing currently? Are you planning to expand your portfolio in some other segments?
Manoj: We are currently working with many leading IT brands who have a great line-up of cutting-edge technology products,. Some of the brands, we are working together with are Acer, Enter, HP, MacAfee, Norton, Panasonic (Industrial displays), PNY, Seagate, Secureye, Silverstone, Targus, Tenda, Ubiquiti, Zook and many more. Expanding our portfolio is a continuous process, something is coming up soon. We will update you all on this shortly.
Rajeev: How do you see the growth of IT peripherals market in India? How is your brand Enter performing in this segment?
Manoj: The peripherals business is dynamic and our brand Enter is very progressive. We have seen good growth in last 2 years and we are expecting the same in future as well. We are growing month on month and quarter on quarter as we offer quality and innovative products at a very competitive price point. We have complete range of all Enter IT peripherals currently as we have strengthened our portfolio in last few years. Going forward we have many plans in pipeline, which will help us to grow our Enter Brand in the coming days.
