Fujifilm Launches One-stop-shop Website for Photography Enthusiasts

Fujifilm Launches One-stop-shop Website for Photography Enthusiasts

Fujifilm India has announced a one-stop-shop solution for all photography enthusiasts with its new direct-to-consumer website. The website aims to provide consumers with a comprehensive and streamlined browsing experience by providing product information and availability, ambassadors, and the most recent firmware updates for consumers. Photography enthusiasts will also be able to view and register for workshops through the website.

With its new website, the brand aims to provide a high-end user experience with clear and consistent navigation options to help users purchase a diverse range of Fujifilm products directly from the website - ranging from the X series to the GFX series  and have them delivered across India within 7 business days*. The website will update consumers with exclusive offers & merchandising as well as  be the knowledge hub for the primary information related to Fujifilm imaging electronic products. *from the receipt

Commenting on the launch, Mr. Arun Babu, General Manager, EID, Optical Devices & Instax Division, Fujifilm India Pvt Ltd, said, “We’re thrilled to launch a one-stop-shop destination for all things imaging with our new website. Right from product portfolios to upcoming workshops, consumers and photography and videography enthusiasts will be able to find all important information under one umbrella. The website is another milestone in our commitment to NEVER STOP innovating for our customers and give them the best experience possible.”

To achieve exceptional user experience, Fujifilm will also be carrying out user testing and drive innovation in the business based on consumer insights from the website. The company plans to introduce new offers and merchandising services soon.

Recently, the company celebrated a successful decade of their X-Series Digital Cameras with a new social media campaign titled #10YearsOfXMount. The campaign was aimed at celebrating the users’ passion for photography and connecting with them through their love for imaging. #10YearsOfXMount will also cover Fujifilm’s annual X-Summit featuring new innovations and technologies in addition to new introductions in the X-Series.

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