The Indian gaming ecosystem has witnessed an outstanding growth over the years. The PC gaming is now the trend among youth which is further pushing the growth of this market. There are immense growth opportunities for the market players as India’s young population will be a key enabler for this market growth.
Indian Gaming Market Growth
According to Tech Tzar, The Indian gaming hardware industry has seen astounding growth in the past few years. With the growing popularity of E-sport and easy availability of gaming hardware, India is set to become the next big gaming hub in the world. There is a growing inclination toward PC and Console gaming for a better user experience. Many youngsters and tech enthusiasts are considering gaming and the surrounding ecosystem (Professional E-sports players, Streamers, Reviewers, Gaming event organisers, Casters, influencers and Influencer managers) as their profession. This is not only a boon for developers but gaming hardware vendors and it brings immense growth prospects for the entire supply chain of the gaming hardware business.
Rising Demand for Gaming Products
According to Tech Tzar, Extreme gaming requires a high-performance gaming machine. As amateur gamers are moving from smartphones to gaming PCs/Console, the demand for high-end gaming hardware and accessories will rise. Similarly, the proliferation of I-Café (Gaming cafes) will influence them to purchase high-end gaming machines for personal use. Gaming content creators are also influencing gamers to purchase Gaming PC/Components/ accessories by promoting the hardware they are using. With the growing awareness around E-sports, Indian parents have now started supporting their kids to opt for a career in gaming. As a result of all these favourable factors, the gaming hardware industry will witness a potential increase of 300% in the next 2 years.
Marketing Strategy
Tech Tzar is bullish on the booming gaming business in the country. They have developed an online configurator named Rigs on Demand (ROD), where end-users can choose and buy their respective components and accessories according to their budget. The vision is to offer a plethora of gaming hardware solutions to users with a single click. With its vast distribution network of 50 branches, 50 service centres and over 9,000 partners spread in over 750 locations, Tech Tzar vow to become the ‘One Stop Shop’ for all gaming requirements of users.
Physical Events Fuelling Gaming Market
The gaming events in India are now very much admired and professional gamers get very good opportunities to get much needed global exposure. Also, the gamers interact with top gamers across the world which help them take their game much higher. As per Tech Tzar, LAN events will fuel the demand for Gaming PC/components. We are currently working on the new IP to promote ROD on prominent e-sports platforms.
