“AMD India Customer Support Is Fully Aligned with The AMD Global Customer Care Process”

“AMD India Customer Support Is Fully Aligned with The AMD Global Customer Care Process”

India’s graphics card market size has surprisingly grown over the years. The innovations in the GPUs technologies and exponential demand from various sectors helping the market to grow further. Moreover, factors such as constant advancements in graphic-based games and increasing adoption of gaming laptops fueling the graphics card market growth. The graphics card manufacturers and providers are following this growth trajectory and realigning their market strategy to capitalize on the opportunities.

Graphics Card Market Landscape

Graphics card market has witnessed a boom in past few years as the adoption among different consumer segments has gone up. Gamers and content creators seek for powerful hardware hence they are fueling the growth currently. Commenting on the market landscape, Srinivas Reddy, Country Head - Channel Sales & Distribution, India & SAARC, AMD said, “With many people spending more time home due to previous and current global lockdowns, content creation and content consumption will continue to drive demand for high performance hardware. We also expect the number of gamers to scale as we move forward, another key driver in technology. We see that content creation and streaming on AMD hardware is one of the many ways gamers can have recreational interaction and engagement while being at home. As the gaming ecosystem continues to expand, with competitive e-sports tournaments picking up sharply, this industry is going to be an exciting space where technology advancements and innovation is key. AMD helps to drive innovation by giving consumers a range of high-performance CPUs and GPUs to choose from.”

“As you may be aware, in the Q1 FY22 earnings announced by AMD, our client and graphics revenue increased 33% year over year to $2.8 billion, driven primarily by the ramp of our latest Ryzen and Radeon products. Desktop GPU sales nearly doubled year over year as sales of our Radeon™ 6000 Series graphics cards were strong. In the mobile business vertical, the first notebooks featuring the latest Radeon 6000 mobile GPUs launched in the quarter, and we expect the adoption of notebooks based on these products continue to increase with design wins in the key Windows OEMs. AMD believes in constantly innovating, and in a competitive landscape, this is both necessary and expected by our partners and customers. With the launch of “Zen 3” and AMD RDNA 2 architectures 2020, we continue to deliver leading-edge compute performance across desktop, notebook, and server,” he added.

Pricing Challenge for Graphics Card Market

Rising price of the graphics card continues to be a major challenge for the market. The demand has swiftly increased in the last few years, but limited supply of the graphics card resulted in the increased price. Sharing his views over pricing challenge, he said, “Over the last two years, demand for technology has been unprecedented. At AMD we recognize this has been challenging for customers and AMD is working closely with our supply chain, board partners, OEMs, SIs and etail/retail partners to ensure as many products are available to gamers as possible.”

On Customer Service Support

Customer service plays a decisive role in the success of any brand and it enables the brand to take a lead in the tough competition. Customer’s trust for a brand increases when they get excellent support and brand emphasize on delivering an enhanced customer experience. Briefing about the service support commitments, he said, “AMD India customer support is fully aligned with the AMD Global Customer Care process and aims to provide a world-class customer service experience. This includes telephonic and e-mail support for all queries ranging from product information to technical troubleshooting and warranty support. The customer should visit the AMD customer support contact page on AMD’s website to avail this service. In addition, AMD has a resource of online self-service content that allows consumers to access knowledgebase articles and recommended tutorial videos directly. The knowledgebase articles are compiled based the frequency and type of queries generally received and recommended to customers accordingly. AMD ensures all customer queries are quickly resolved and in a timely manner.”

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