The Indian storage market has been growing exponentially from last few years as the demand for high-performance storage products continues to grow. Micron, a leading storage solutions provider is catering such increased demand with its reliable products at an unmatched price point. In recent times, Delhi has emerged as one of the biggest markets in India for Micron as it generates massive demand for storage products. Bhagwati Computers is Micron’s valued distribution partner in Delhi that is catering to the burgeoning demand for storage products across Delhi.
Mr. Amrish Puri is the Director of Bhagwati Computers. He is into the distribution business for long and has seen the transformation of Delhi’s IT market over the years. The IT distribution market landscape holds a significant value for the vendors who are tirelessly working towards garnering substantial growth. Bhagwati Computers is playing a vital role for Micron in Delhi to reach to a larger audience and drive new business opportunities. To dive deep into the market response for Micron products Digital Terminal interacted exclusively with Amrish Puri. The discussion revolved around Bhagwati Computers’ journey with Micron, customer response, service quality and much more.
Business Relationship and Growth Since On boarding Micron
The business relationship between a brand and its channel partner must be transparent and positive for a great growth journey. Talking about the business journey with Micron, Mr. Amrish Puri said. “We are into the IT distribution business since long time and the market for storage products has never been in such a pleasing mode. Selling Micron products give us happiness as the product quality is above expectations. In addition, we are really happy with the overall support that we get from team Micron. We have been associated with Micron for more than 3 years now and we share a deep relationship with the brand as it has enabled us to grow at a greater pace. Our performance has also received a significant boost since we started selling Micron’s products.
“We are a proud partner of Micron as we see a tremendous response from customers for Micron products. In this highly crowded and competitive market, Micron has earned us a reputation of selling world-class SSDs. Team Micron provide us the training material in order to help us update ourselves. It allows us to sell the products more efficiently and give every single information about the products to our customers. Micron now accounts for a good share in our revenue which is keep growing every year. We are expecting a good business with Micron in the coming years which we will definitely achieve with the support of Micron’s sales and marketing team,” added by Amrish.
Unmatched Product Quality
“Micron’s wide range of highly reliable products speak for itself. With such high performance products, Micron has captured a fairly good market share in a short span of time. Since we have started doing business with Micron, we have observed a great response among customers. The customers who used to buy SSDs of other brands, now purchasing Micron products. With relentless focus and upgrading the product quality, Micron has created a large customer base across India,” commented by Amrish.
He further added, “Micron has taken the advantage of the opportunities exist in this market. Apart from the product quality, the affordability of Micron’s storage products is also a huge factor in the success of Micron in Indian market. The Indian consumers are price sensitive hence they compare the pricing of other products available in the market. So by making its products available at affordable price point, Micron has taken an edge upon its competitors. We can confidently say that, Micron is committed to provide quality based products at unmatched price point. Micron is definitely a value for money brand and no other brand can match its standards as far as product quality is concerned.”
Excellent Service Support for Loyal Customers
Service support is always considered to be a vital factor in any brand’s success. It keeps a customer loyal for a brand and helps in retaining a customer back. Commenting on the service quality, he said, “Micron, being a leading market player in the storage market understands this aspect very well. The company has created a robust service infrastructure to resolve even the smallest customer query. This is how Micron works and we also take pride in working with a brand that values its customers. We hardly get any complaint regarding Micron’s products and even if we get any service related query, it gets resolved in least possible time. Due to such excellent service support, the customer retention ratio for brand Micron is 90%.”
About Bhagwati Computers
Bhagwati Computers is one of the prominent IT distributor in Delhi. “We are into digital storage, flash & surveillance business and cater to a big customer base. We have been witnessing quite a good growth year over year and have many plans on the table to capitalize on the opportunities. We have witnessed 20% growth in our business last year and will keep on working more aggressively to make it even bigger,” concluded by Amrish.
