The eSports landscape in India has evolved quite surprisingly and continues to achieve newer heights. India has surpassed many global markets due to its tremendous growth in last few years. The new trends in the gaming market are contributing to the further growth of eSports culture and helping professional gamers to take this as a carrier. Commenting about the growth of Indian gaming market, Ketan Patel, Chairman and Managing Director, Creative Newtech Limited said, “With the growing penetration of internet and 5G in rollout phase, the demand for gaming PCs and components will be out of the roof. India will witness a much higher CAGR than other Asian countries. Gaming components basically are High performance PC component, so with the rise of crypto also we see a huge demand in market.”
The rise of professional gamers in India has played an important role in creating physical gaming events in India. The players who are catering to the need of gamers are coming forward to organize grand eSports tournaments with big prize money. On the other hand, gamers also get huge benefits from such events in terms of networking with best gamers. Sharing his views, Ketan Patel said, “The need for physical events will always be there as it helps to build reputation and also network with peers and customers. We at Creative are always taking part in such events and will continue to do so.
The demand for gaming PCs and high-performing gaming hardware continues to grow as gaming enthusiasts now build their own gaming setup. They also live stream and create the videos of their gaming sessions to build their community. Ketan said, “Gamers and gaming teams as well as the creator’s community will keep growing as the sales is driven by the three C’s – Content, Community and Commerce. As brand embrace these three C’s and we see high demand for high performance gaming machines.”
Strategies for Business Growth
Creative Newtech offers wide range of products as the company is National Distributor for many leading technology brands. “We have got a wonderful portfolio for Gaming products and we want to be kind of leader in this segment for the Gaming community to get together. Currently we have portfolio of these products- Cooler Master, PNY, Thermaltake, Colorful, Transcend, Rapoo etc. and we will keep adding valuable products in near future,” concluded by Ketan.