COVID – 19 has left a significant impact on every industry & gaming is no exception. As the world shifted to remote working, gaming became a recreational activity for individuals to indulge in, thereby making their personal computers their new best friends.
According to NVIDIA, this market witnessed an increase of 46% in the Daily Active Users (DAU) in HD gaming. This also led to a surge in the number of new games with better graphics that require high-performance devices. Shivangi Bhadauria, Media & Communication Manager – India, MSI said “We see the Indian market as a potential & growing one. We try to bridge the demand for high-performance devices by taking feedback from gamers & observing them in their environment. One such seamless integration is the Crosshair 15 R6E edition which screams gaming inside out. Packed with extreme performance, vibrant game theme & smooth visuals, we have tried to merge the gaming spirit into one! Being at the forefront of innovation and technology, we continue to bring the latest tech simultaneously with the global market in India.”
Take on Physical Events
Briefing about the role of on ground esports tournament, Shivangi said, “With things restoring on track, amongst the things that were missed during the pandemic, physical events top the list. They serve as the backbone for connection building and serve as a platform for gamers or creators to showcase their skills and capabilities on a fairground. We are gearing up to compensate for the last 2 years with new technical / software-based workshops along with gaming events for our audience. Our mission is to educate our users on the latest technology in the market and so that they can understand which device matches their needs best. Our plan envisions strengthening our retail footprint further in the market and serve as an experience zone for our end users. Every quarter, we plan to conduct 2-3 gaming events to help strengthen the community further and cherish the experience.”
Increased Demand for Gaming Machines
The growing gaming culture and increasing passion among youngsters for professional gaming is contributing to the increased demand for gaming machines. The aspiring gamers are keen to get their hands on the latest gaming devices that can help them elevate their gaming skills. Elaborating about the rising demand, Shivangi added, “There is a positive correlation between the need & demand for high performing machines. Gone are the days when your laptop was just a work device. Today's contemporary world demands to keep up with the heavy software load and multi-purpose use. The device has to be fast, quick with steady performance & portable at the same time. As a result of the pandemic, the creator industry has boomed over the last 2 years. Steep deadlines & the need to be continuously active on social platforms have made their work demand intense. Here's where MSI comes into play. With our latest technology & premium design, the end consumer can choose our product depending on their needs. Be it performance-based, where we have the highest TGP at 220W or the need for a colour-accurate display, MSI's got you covered.”
Strategies to Drive Growth
“India has one of the largest youth populations in the world. Youth drive the need for innovation, speed, performance & distinct designs. With the ever-increasing youth population, the demand for high performing devices will accelerate exponentially. Today, the needs of consumers differ vastly. Some may consider colour accuracy & productivity as a crucial deciding factor & for some, it can be a performance with light gaming. MSI along with its three distinct product lines, cater to the needs of such consumers at different levels. With the plethora of products that we offer, one can now choose their device according to their prime factors without settling for less. Therefore, with such an extensive product portfolio, our focus is to provide a greater level of satisfaction & value for money to our customers,” commented by Shivangi.
