PC gaming has been growing at a reasonable pace in India and with the adoption of online gaming, the industry has made its way across Tier I, Tier II, and III cities. As games become more immersive, the gamers are demanding diversity and versatility in tools. “Dell and Alienware devices have always been at the forefront of cutting-edge tech and trends in gaming and our expansive suite of gaming PCs fulfills the asks of the Indian PC gaming community” said Anand Subramanya, Director – Product Marketing, Consumer & Small Business, Dell Technologies India.
The demand for reliable and high-performance gaming PCs continues to grow and new advancements in gaming machines making this market more competitive. Now the professional gamers are getting global exposure and they participate at international tournaments where they need best PCs. Dell is meeting this demand with its most advanced gaming PCs under Alienware lineup. Briefing about the focus and product strategy, Anand said, “Our focus on PC Gaming has been intensifying and a combination of the right portfolio and engagement with gamers is driving our portfolio expansion. Last month, we announced the launch of the new Alienware X14 and m15 R7, which are the world’s thinnest 14-inch and the company’s most powerful 15-inch gaming devices. Featuring the Alienware’s Cryo-Tech cooling technology, both these devices offer improved thermal management, which continues to be the #1 request from our customers. We also launched the Alienware X15 and X17 R2 in March and will soon be announcing the new range of gaming PC.”
He added further, “Dell's Alienware and G-Series devices provide an optimal balance of performance, design, and improved cooling systems for gaming enthusiasts as well as creators who want the best out of their PCs. Our interaction with the gaming community in India helps us innovate and stay ahead of the curve. Dell also engages with ambitious young minds who want to pursue careers in gaming and entertainment through our Dell Futurist program. India's gaming market continues to evolve, and as a brand, we are steadfast in delivering path-breaking devices that reflect our core principles of bold innovation, high performance, iconic design, and premium quality.”
