RAPOO is a global name to reckon with in the peripheral category. Also, the Brand now has been in the Indian Markets for over a decade and has established a very strong foothold and recall value. Mukesh Kumar Chaudhary, Country Head, India, SAARC, Rapoo commented, “The Brand has consistently kept key focus on innovation, along with the changing consumption suited to Indian Markets. We do not draw comparisons with others in the market. We believe in enhancing our products, services and the overall experience in a way that is beneficial for our customers. Our product quality and after-sales service have remained uncompromised. With the essential mission to fulfil various customer's requests by offering various new products, we will concentrate on expanding our business across all verticals in this FY 22-23.”
Mukesh Chaudhary, Rapoo further added “Our plans for India are to reach out to every customer, regardless of region and age by giving direct access to resolve their service issues. We also intend to invest in product categories for Video Conferencing and teaching solutions to make communication easier. We have been consistently registering growth year on year both in terms of revenue as well as Market Penetration. In sync with the same, our network expansion too has contributed to the growth, building a strong channel ecosystem, the perfect blend of both the Online and Offline Market. Our sales objective for this fiscal year is well aligned with the growing Indian Market and we aim to replicate the growth percentage in double figures.”
RAPOO holds a strong market presence in India through its large channel partner base across India Our plan is to be among the top wireless peripheral Brands by 2025. Hence, we emphasize on empowering our channel partners that play a key role in sustaining and expanding the brand’s presence in the country” commented Mukesh Chaudhary, Rapoo. “RAPOO business plans have special focus on after-sales service. We would like our Channel partners to drive the business closely with the customers understanding their requirements. As customers change their behaviour and look for solutions as per their needs, they also want to provide their inputs and let their solution providers know what they’re looking for. The channel partners have to take special care of the changing customer needs and concerns and provide their customers a confidence of value for money and assure them of prompt after sales services.”
He stated further, “We at RAPOO work closely with our channel partners helping them boost their business in all possible ways by supporting them in sales, branding or by implementing various channel partner schemes from time to time.”
