The Indian mobile and accessories market has witnessed an exponential growth owing to the increased penetration of smartphone. Mobiles play a vital role in today’s modern day to day life. The rapid adoption of smartphones by Indian customers is driving the growth of mobile phone accessories market. The increased demand is due to change in the customer preference to listen to music on innovative portable devices. oraimo is one of the market players offering wide range of smartphone accessories to Indian customers. Sachin Kapoor, BU HEAD, oraimo India shared insights on the growth of this market with DT.
Growth of Mobile & Accessories Market
According to one source, the mobile phone accessories market in India is valued at around 2.11 billion USD in 2021 and is expected to have a CAGR of 11.2%. commenting on the growth of accessories market, Sachin Kapoor, BU HEAD, oraimo India said, “The future is Fitness Gadgets -TWS, Neckbands and Smart Watches. Developed to this day, this industry is highly price sensitive, and only innovative products of top quality attracts the most consumers. Customer service also plays an undeniably vital role in such a vertical. Thus the only way to survive in this industry is to be consumer-driven and consumer-centric. In this sense, by understanding the needs and expectations of customers a brand will have the right knowledge as to how to offer good quality and competitively priced products.”
Offering Best Quality Products and Support
“oraimo offer a diverse range of wireless mobile accessories such as Bluetooth, headsets, TWS, Smart watch, Neckband, Wireless Speaker earphones and chargers online as well as offline. We have more than 1100 service centres across India to cater oraimo product warranty up to 365 days” stated Sachin Kapoor.
