CMS IT Services Releases CXO Guide on Retail Sector

CMS IT Services has released their CXO Guide on the retail sector. The retail sector is postulated to be a blend of the virtual and the real in the next decade. Augmented by a host of digital tech the world of retail will create personalized shopping experiences driven by AI, data, omnichannel assistance etc. Self Service Technologies (SSTs), Unmanned Aerial Vehicles (UAVs), Gamification Tools, Beacon and Haptic technologies as well as a host of other top-tier tech backed by AI/ML, IoT, predictive analytics etc. will reinvent retail and tailor it to suit the ever-evolving needs of the public.

The guide also draws attention to direct to consumer (D2C) models and technologies that will impact the industry in 2022. These includ

• Point-of-Sale Integration via SaaS Cloud-based ERP Solutions 
• AI/ML-driven big data and Vertical SaaS insights
• Virtual Trial Rooms, Smart Mirrors, Interactive Interfaces, 3D feature-analysis etc leveraging AR/VR technology
• IoT networks will reduce human interactions in ‘Just Walk Out Stores’ that will auto-collect payments.
• Conversational AI, NLP, Augmented and Virtual Realities can create virtual or robotic ‘salespeople’
• Hyper Automation, Customer data tracking and secured payment portals

According to Anuj Vaid, Executive Director, CMS IT Services and author of the guide, “Moving forward, advancements in multiple emerging technologies will converge to create unprecedented value. It’s up to us to anticipate and make the right strategic technology choices. The retail sector is no different. Ecommerce has forever altered the customer’s perception of retail. Leaning on tech to elevate customer-experience is the sure-fire way to keep them interested”

This is the latest edition and earlier CXO guide which was released were focused on Manufacturing, Edtech, Government and Finance sector.