In recent times digital transformation is a top agenda for companies of all sizes. The amalgamation of next-gen technologies and solutions help business grow in so competitive world. But this journey can’t be easy without getting a good partner who can provide best support and solutions. Altimetrik is one such company currently who work as a true catalyst and digital partner for companies of all sizes. Rajeev Ranjan, Editor, Digital Terminal recently interacted with Ranga Kanapathy, Head of Engineering and India Technology Center, Altimetrik. Ranga Kanapathy spoke about the next-gen technologies making business outcomes better, their efforts in assisting organizations migrate to digital and many other aspects. Read below the excerpts:
Rajeev: How do you see the adoption of next-gen technologies among Indian SMEs to accelerate the Digital Transformation journey?
Ranga Kanapathy: Indian SMEs are playing a major role in driving the Digital journey not only in India but on a global scale. While we did witness a digital uprising in businesses with COVID-19, we must recognize the fact that 29% of Indian SMEs had already transitioned to digital business before the pandemic hit us. Indian tech start-ups are some of the best players in fintech, health-tech, e-commerce etc. with meteoric rise to become unicorns. In the technology field also, there are several enterprises excelling in building platforms and products using latest technologies like AI, ML, Robotics and so on.
Rajeev: How do you see the role of Altimetrik in helping such companies who want to go for a digital transformation?
Ranga Kanapathy: Altimetrik is a catalyst and digital partner to enable “digital business” for companies of all sizes without any interruption through their current business. We call it digital business, because our method is to develop digital products with speed and help the business achieve desired outcomes. We do this through a bite-sized, incremental process that drives collaboration and eliminates silos, and delivers results within weeks.
This unique process is especially beneficial for SMEs as it does not involve a big bang approach with heavy investments. We begin by identifying their specific pain point, develop an end-to-end process roadmap, then break it into smaller sprints taking the client to the end result very quickly.
This entire process can be easily implemented on our proprietary, state-of-the-art Digital Business Platform, leveraging cloud to create an agile engineering environment for a simplified end-to-end orchestration of the digital business without disrupting the existing business. And in the process, It takes care of security and compliance through DevSecOps that works in tandem with production teams to minimize risk.
Rajeev: What are your key products/solutions to cater demand from leading sectors or Verticals?
Ranga Kanapathy: We offer a mix of exclusive solutions and point solutions for certain common issues. Exclusive solutions are built to cater specific needs of the customer with reusable digital assets that does not slow down the process and delivers an MVP (minimum viable product) within weeks. Additionally, we have our pointed platforms such as Voice of X (VOX) – a next-gen sentiment analysis engine to help B2C clients dive deeper into their customer reviews. Our Demand Management Engine (DME) is an advanced AI/ML based data tool that helps the business get a clearer view into their demand. We also provide a Digital Lending Platform which is a plug and play tool to digitize a bank or lender’s end-to-end loan process.
Rajeev: How do you reach your potential customers? Please share your GTM strategy for the rest of this FY.
Ranga Kanapathy: We have seen promising growth over the last few years and despite the pandemic, we are experiencing a run rate of over 40% growth in this FY. Our GTM strategy is simple. We prove to our prospective client with a proof of concept and go on to build an MVP. This has almost always helped our clients see value in our unique approach and grow into a longer relationship with us. This strategy has helped us develop long standing partnerships with some of the world’s most innovative brands, many of them from the Fortune 500 league as well.
This is amplified by our robust band of leaders whose expertise and reputation in the global market adds to our brand equity. We have added more than a dozen brands with exciting projects to our kitty in the last year, with the confidence to onboard a few more by the end of 2021.
Rajeev: What are your expansion plans for the Indian market by 2022? What is your revenue or market share target by the end of next year?
Ranga Kanapathy: Our India presence has grown in terms of both revenue and employee size. We began 2021 with about 2200 employees in India, and 3000 globally. We are closing the 3rd quarter with almost 4000 global employees and over 3000 in India. We also recently expanded our presence in the country to Jaipur, in addition to existing locations in Bangalore, Chennai, Pune and Hyderabad. The teams are growing in all locations, and we expect to add another 500 members by the end of the year. From a revenue standpoint, the India Technology Center caters to our global client base, working for some of our highest revenue generating accounts. This is expected to grow by at least 30% over 2022.
