As the pandemic continues to affect businesses all over the country, the tech brands are making huge efforts to leverage every single growth opportunity. The demand for technology products has increased but disrupted supply chain poses challenge for partners to make every query solved. ViewSonic is a well-known player in the Indian IT industry serving customers with high-end products including projectors, monitors and etc. While talking to DT, Muneer Ahmad, Business Head, ViewSonic India shared their plans to grow during the coming months, challenges and business opportunities.
Impact of Pandemic on Business
The covid-19 pandemic had a severe impact across the globe, particularly in India. Muneer Ahmad, Business Head, ViewSonic India said, “With the second wave hitting the country in the first quarter of the year itself, the reinforcement of lockdown in certain areas by the government posed multiple obstacles in terms of the availability and delivery of materials. However, during these difficult times, we managed to sustain ourselves. With the provision of several previous orders from the last quarter of 2020, regarding the sales, we didn’t face much difficulty and our interactive flat panels witnessed significant growth.”
Key Opportunities for Businesses
“With the country trying to return to its normalcy and restrictions being lifted, there’s been a tremendous growth in the education sector, generating a demand for hybrid learning models in which both online and offline teaching take place concurrently. The government has been open to spending resources on education and telepresence because there were no physical movements during the pandemic, and it is expected to remain the same for one year and more,” said Muneer Ahmad, ViewSonic India. “Secondly, since the corporate companies have created a work-from-home atmosphere for their employees, there has been a requirement of bigger screen size, like a portable projector. With ViewSonic, one can have a wide range of work-from-home solutions. Finally, because the means of entertainment have been limited, the pandemic has created a sense of fear, and people have become more cautious while stepping out. They would rather prefer to set up a theatre-like scenario at their comfortable homes and enjoy movies/series than step out, and therefore, create a ‘Netflix-and-chill environment’.”
Brand’s Commitment for Their Customers
Muneer Ahmad, ViewSonic India said, “We have set up an online support system as the first line of response for service issues. If the issue cannot be fixed remotely, ViewSonic's service team appoints a professional engineer to the customer's home, taking all necessary precautions to resolve the problem.”
Support for Channel Partners
“We have been assisting our partners with the finest solutions possible throughout this difficult time. We've been generating and passing market inquiries to our partners, as well as giving them with online demos and scheme assistance to keep them motivated,” stated Muneer Ahmad, ViewSonic India.
