The Indian IT industry performed quite well during second wave of pandemic as compared to first wave. The market players made great outcomes and catered to the demand for major products despite huge challenges in supply chain. Zebronics is a key player in the Indian IT industry offering wide range of products from IT Peripherals to healthcare products. In an exclusive chat with DT, Rajesh Doshi, Co-founder & Director, Zebronics India Pvt Ltd talked about the industry scenario and their channel plans.
Challenges for Business Continuity
The lockdowns due to the second wave are not nationwide and it was upon the states to make the decision to have no lockdown, partial lockdown or go for a full lockdown. Rajesh Doshi, Co-founder & Director, Zebronics India Pvt Ltd said, “We introduced many new health products during the first lockdown and continued to upgrade our healthcare segment in the 2nd lockdown, our initial insight after the first lockdown was to introduce our healthcare range of products like PPE kits, Oximeter, IR Thermometers, Atomizers, fogging machines and more. Between the two lockdowns the market had recovered but then the market sentiments again went down when partial 2nd lockdown started. This made people become a lot more careful in their spending as there is a fear among everyone due to uncertainty. People are buying only the essentials and things which are absolutely needed. The first quarter was lower than what we expected but the lockdown changed the buying trends from offline to online.”
Emerging Growth Opportunities for Market Players
“The three emerging opportunities for technology in the audio space we saw an increasing demand for individual soundbars and soundbars with advanced technology like Dolby took the lead for home entertainment as people wanted a theatre-like audio experience at home while theatres remained shut. Zebronics is known as a homegrown IT Peripherals brand,” stated Rajesh Doshi, Zebronics India Pvt Ltd.
He further adds, “We would say that with the pandemic and work from home routine and the demand for products IT peripherals found a fresh lease of life. Since everyone stayed at home people shopped more online and especially in terms of work from home there was a need for devices that would help setting up a workplace set up at homes. Many understood that to comfortably work from home they need a personal computer. There was a constant requirement for webcams, mic, keyboards, mouse, cable and more. We also launched fitness band that were built for the new normal like for instance our ZEB-FIT4220CH fitness watch has Sp02, blood pressure monitor and also comes with a dialing feature and more.”
Service Support for Loyal Customers
Speaking about their commitment regarding service support, Rajesh Doshi, Zebronics India Pvt Ltd said, “Most service centers are functioning according to the government guidelines, we have also ramped up the online support for customers in multiple languages. A decision we took post pandemic and we had more multilingual support to help customers easily solve their queries on phone especially with the dialect they’re comfortable with.”
Uninterrupted Support for Partners’ Community
“We are making sure that products are available pan India while following up the local lockdown protocols for different regions. We are giving our partners more opportunities with different health care related products in these testing times and are also extending our support in the best possible ways. Zebronics has wonderful and loyal channel partners across India, they play an important role in the success of the company. We understand that this is a difficult and challenging time for everyone and we’re trying our best to help everyone,” stated Rajesh Doshi, Zebronics India Pvt Ltd.
Adding more on channel commitment, Rajesh Said, “We want to give an assurance to the channel partners that together we will emerge back even stronger from this situation. We need to be patient and stay strong throughout the pandemic. As a brand we have taken many steps to keep the business running smoothly, while following the guidelines from govt. and the health officials. Our team is continuously working with customers and partners, providing uninterrupted support. We are also simultaneously working on the development of many new Made in India products. We extend our sympathy to everyone who is impacted by this pandemic and offer our gratitude to the front line workers, health workers and organizations who are battling these challenging times.”
