XOLO announced a three-season exclusive partnership with Liverpool Football Club to become the official Regional Marketing Partner for India, Sri Lanka, Nepal and Bangladesh. With this partnership, XOLO becomes the official mobile handset partner for Liverpool FC across the Indian sub-continent until May 2016. With the growing popularity of football in the region, the partnership with the iconic Liverpool FC signifies the company's long-term intent to promote football across the sub-continent, as it deepens engagement with younger, new-age consumers.
The partnership marks yet another first for XOLO, making it the first Indian mobile handset brand to associate with football. XOLO has been at the forefront of mobile technology since its inception, and has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.
Commenting on the strategy behind XOLO's partnership with Liverpool FC, Vishal Sehgal, Co-Founder & Director at Lava International Ltd., said "India, today, is one of the world's fastest growing football destinations, with the sport emerging as a popular choice amongst new-age Indian audiences. XOLO has always stayed true to our brand promise of delivering 'the next level' in mobility to our consumers. We believe this partnership with Liverpool FC will help us strengthen this commitment in bringing best-in-class mobile experiences to Indian audiences."
The agreement was inked at a press conference at Melwood Training Ground by Sunil Raina, Business Head, XOLO and Olly Dale, Sales Director, Liverpool Football Club. To celebrate the partnership, XOLO provided young football-crazy fans a chance to meet Liverpool legend Robbie Fowler at an event in Delhi. 3 lucky winners of a Facebook contest 'One-Two with Robbie' got a once-in-a-lifetime opportunity to interact with the football legend and click pictures with him.
"Liverpool FC is one of the most popular clubs in the country, with an iconic legacy. We are thrilled to have this association with a club that is revered as it seeks to grow the popularity of the sport in India. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India," said Sunil Raina, Business Head, XOLO. "We believe that the partnership with the iconic Liverpool FC will bring many synergies and exciting opportunities to our consumers and partners in India," he added.
