Micron has a stronghold on the Indian storage market and especially in Bengaluru as it is an IT hub. Micron works very aggressively with its regional channel partners based in Bengaluru to cater to the huge demand. Many big IT companies have their headquarters in Bengaluru and a lot of MNCs operate from there only. Bengaluru is also known as the silicon valley of India thereby it generates big demand for IT products and provides growth opportunities to the tech brands who offer innovative and excellent products. In order to get insights into the performance of Micron’s products in Bengaluru, DT exclusively talked to Mr. Shankar Ram Patel, Director of Anandit Infotech India Pvt. Ltd.
Elaborating about their relation and business with Micron, Shankar Ram Patel, Director, Anandit Infotech India Pvt. Ltd said, “We have been working with Micron for the last five years and in this entire journey, we are very much satisfied with the growth we have achieved. Since we started the business with Micron, we saw a huge spike in our daily sales for storage products. Bengaluru has always been a top market for the market players and it also leads to great competition among them. But Micron has overcome this challenge through its cutting-edge storage solutions and we see good demand for its products. We have a strong business across South India and over the time we would only see the demand rising as we have a great brand Micron on board to fulfil these demands.”
“Moreover, the product quality of Microns products are very good. We do not get any complaints regarding any product and we have happy customers. Although Service support is a big factor in the growth of any brand and Micron provides good service support to its customers if they face any issue. The service support is exceptional and it helps in retaining customers which contributes a lot to brand reputation in the market. Our customers who purchase Micron’s storage products like SSDs or RAM always come back to us and tell us about the experience.”
“Micron’s national distributor RP tech helps us with the proper inventory on time. The products always remain available to us despite huge demand. We have not experienced any delay in the supply chain and the overall distribution infrastructure of Micron is totally amazing. The most demand we get is for SATA SSD and RAM from our corporate customers, system integrators, content creators, gamers and etc. Demand is not just limited to only a particular consumer base but all types of customers choose Micron’s product. It exemplifies what Micron has achieved. About 3 crore of our business come only from Micron. Although, the demand in the lockdown period gone low but since the market has opened, we are seeing an increased demand which has covered all our losses. Also, the sales team of Micron and the local representative provide us sufficient support on all the levels that inspire us to work more efficiently. We are overwhelmed by such remarkable growth and wish to continue this business relationship with Micron for a long time ahead” added by Shankar Ram Patel.
