The Indian TV market is one of the fastest-growing markets globally as the demand for LED/smart TVs has surged in recent times due to hosts of attractive features. The TV market is further expected to witness huge growth in the coming days as the new homegrown brands are stepping into the market and bringing affordable TVs with all top-notch features. Moreover, the government is also focusing on promoting Indian brands by giving them relaxations in its policies. DYLECT is one of the homegrown brands with an affordable range of TVs serving the market with its large partner base. While interacting with Rajeev Ranjan, Editor, DT, Anuj Bhatia, Founder of DealsDray and DYLECT shared his views upon the growth prospects in the Indian market, their channel strength and the plans for the OND quarter. Read below the excerpts:
Rajeev: What was your vision behind establishing Dylect? What makes Dylect different from its counterparts?
Anuj Bhatia: The vision is to make DYLECT a household name in India. We noticed a gap in the consumer electronics market in India so we came up with the idea to launch DYLECT in the market. Also, we strongly support #GoVocalForLocal as all the products are manufactured or assembled in India. Innovative and unique package of features makes DYLECT different from its counterparts
Rajeev: Being a homegrown brand, how do you work to provide affordable as well as quality products to the customers? What is the USP of Dylect?
Anuj Bhatia: We have a team of talented professionals; this specific team ensure that each & every product that the brand will roll out is of premium quality. Since it is MADE IN INDIA brand, it is available at a quite reasonable price as well. Premium quality with Made in India tag at a competitive price for Indian consumers on consumer electronics brand is the USP of our brand
Rajeev: Please brief about your partner strength across India? How do you align with your channel partners to reach out to the large customer base?
Anuj Bhatia: We have successfully created an alternate distribution channel with around 20,000 retailers across the country with the help of DealsDray which is also the parent company of DYLECT BRAND, a unique Mobile App based B2B platform. We have more than 20,000 channel partners associated with us on our online B2B Mobile App Platform, who are regular buyers and since we have long standing relationship with them. Anyone can vouch for the quality along with the pricing of our DYLECT products & they will be more than happy to sell DYLECT brand.
Rajeev: What is your channel strategy to accelerate the growth in OND quarter? Are there any promotion plans to catch new growth opportunities?
Anuj Bhatia: We launched our in-house consumer electronics brand DYLECT in August this year. We are exploring different marketing and growth opportunities especially for OND quarter through online websites as the product is available on Amazon and DealsDray. Since, the festive season is taking a centre stage, we are expecting rise in sales of the Televisions. Apart from this, we are planning online promotion through social media platforms to grab the attention of our audience and to create a positive brand image of DYLECT in the minds of Indian consumers.
Rajeev: What remains your top commitments to your customers regarding service support? What is your service support infrastructure?
Anuj Bhatia: Quality with innovative features and at competitive price is our top commitment towards our customers. Apart from this we are operating our service support from our unique B2B platform DealsDray that provides solutions to all queries of our customers. We have a nationwide service support infrastructure with the presence of 9500+pin codes coverage. Rest of the pin codes are serviced through hub and spoke model and to ensure that our customers get best quality support & service, we have kept the support functions internally where our in-house team caters to all support & service promptly.
