The businesses are slowly coming back to normal as before lockdown. Manoj Jain, Director, Microtek International Pvt. Ltd. said “As far as our business is concerned, our products are for power back up solutions, so even during lockdown where ever in some areas there was power troubles so we saw increase in demand. Since the unlock phases have been announced, the business is coming at par to last year and in the coming quarters we expect to gain growth as usual. We have also added products which are in demand to cater to health care need due to COVID. We offered like Microtek Infrared thermometer, Microtek Pulse Oximeter etc. They are also going to add to our growth story further.”
Challenges for Business
Limited movement is one of the challenge for product movement especially in containment zone. Manoj added, “The challenges are area to area disturbances because of corona cases spiking, movement of persons across states is still limited.”
Plans to Reworked
Microtek is no doubt undisputed leader in Indian power market. The brand has already chalked out it’s go to market strategy. Sharing company’s take on GTM, Manoj concluded, “We are closely monitoring all trends and market development. We have already reworked on our marketing strategy with more focus on Digital Marketing and Online Business model.”
