No doubt the entire market scenario has changed forever for Indian as well global market. Manoj Kumar Pansari, Chairman and Managing Director, Astrum said, “India’s billions of IT sector has a heavy dependence on business from other countries such as US, Hong Kong, Europe, etc – making its fortunes integrally linked with the performance of these international markets. As top clients from these regions reduce their IT spending in the wake of the COVID-19 outbreak, Indian IT companies should leverage their core value proposition and restructure their existing offerings at competitive price points. This will help players to survive in the short term – while preparing them to capitalize on the digital opportunity that will come knocking at their doors once the world goes digital.”
“Developing the core IT infrastructure and new-age capabilities, therefore, will become a priority for IT companies as they navigate the current choppy waters with speed, skill, and agility. The growth isn’t limited to just these sectors and will surely extend itself into many avenues of the Indian economy. As the economy slowly starts juggling back to normalcy after lockdown lifts, it would be interesting to see how these transformations play out for the existing infrastructure and larger community” added Manoj.
Channel Plans
Astrum has always remained to achieve 360-degree exposure in order to mark presence in general trade, OT/LFR, e-Commerce and corporate and they will soon intend to take width of distribution growth to at least 50% this year. “As online sales have been boosted in this pandemic, and due to increase in IT accessories we are bringing many new products in IT category which will be available in India as well as globally. Also, we have created our new company purchase website named ‘Astrum Store’ which is a global platform for people to purchase any Astrum products from all over the world. Currently we are working on getting Astrum products live on global well-known ecommerce platform such as Lazada, Best Buy, Global, E-bay, Global Source, etc. and in many Indian ecommerce platform as well. We aim to strongly support sales and customer delivery across India apart from our research and development activities,” confirmed by Manoj.
Post Lockdown Prospects
In post-lockdown era, brands competing frantically for attention and eventually, survival and growth will depend on the strategies, proactive approaches, and certainly capital infusion. Manoj Pansari concluded the chat, “Our new consumer engagement team in Delhi is working on to engage with customers at online platform for India as well as for global platform. Though we are working with our new distributor and we see good response and we also are looking at the time when retail stores get fully operational. This period is a tough time where panic-struck customers need comforting, which is where our social media and customer service support teams are working round the clock. We are focusing on our products sale in category which is in high demand that is IT peripherals and accessories, audio and smart category at this time of pandemic and also side by side running fun campaigns to engage customers with our products. Meanwhile, our team is constantly working on how timely we can solve and deliver useful content and create a positive impact on our customers during these times.”
