COVID 19 pandemic has changed the world as we know it with a major shift in consumer behavior- they think digital, they buy digital. Adding on this new normal, Shivangi Bhadauria, PR & Marketing Executive, MSI said, “We have always believed in Digitization but also value the overall experience & satisfaction that a customer undergoes while visiting a store. We have witnessed a surge in the demand for laptops during the lockdown period, which continues to grow with the WFH scenario in place. Product inquiry on our social handles have gone up 3X. Keeping all the safety regulations in mind, majority of our stores are up & running. With some relaxations allowed within the country we are hoping the offline sales channel picks up soon.”
Challenges for Business
While sharing existing challenges in the market, Shivangi said, “On ground execution is one of the major challenges that has emerged out of this pandemic. Our aim in 2020 was to add 20 more MSI experience zones all over the country, but the pandemic had a different plan. Logistics is another pain point- delivery of POSM, brochures, branding material to our dealers & partners is prolonged than usual. However, these are tough times & safety of individuals is the need of the hour & we as a brand strongly stand by on the same. To facilitate WFH, we have provided support to both our employees & our partners in policy relaxation or WFH essential product support.”
Plans to Grow Further
COVID-19 has completely shaken the economic foundation of the country. Shivangi concluded, “This is the time where we as a company, step up & support our channel marketing & sales. For the year our focus shall remain both online & offline. Even though the lockdown has been uplifted we see that consumers have become habitual of digital purchase- plethora of products available for purchase at their convenience. Keeping the new shift in mind we have planned our marketing & sales activities. A lot more WFH campaigns/giveaways & webinar with our industry partners to help our users upgrade their skills. With Diwali around the corner, we are all geared up for a big festive season!!”
