The on-going pandemic and subsequent lockdowns have pushed companies to adopt digital strategies. In fact, it is an opportunity for every business to leverage the untapped potential of digital transformation and continue operations seamlessly, even during these unprecedented times. Kuldeep Malhotra, Director and Vice President, Konica Minolta Business Solutions India Pvt Ltd. commented, “We are witnessing that our customers & partners are gradually getting comfortable with digital servicing. As they use more and more digital tools, they become confident and familiar with the on-going digital transformation. So yes, we are seeing a positive response from the market with digitalisation gaining more traction among customers, who earlier believed in traditional processes. We are hopeful that we would be able to see more positivity in the coming months & market situation would become better and will get our business back on track and call it “Survival Mode to Recovery Mode”.
Factors Affecting Market
COVID-19 and the subsequent lockdowns ceased business operations with mobility restrictions across India. Those that relied on traditional physical processes of serving and delivering products and services had to rethink and reshape their existing work models. Kuldeep Malhotra said, “Under current situation it is difficult to predict when the situation will change. We have re-opened our offices and providing temperature checks, sanitization of common areas, using masks, gloves and sanitizers, etc., as per Govt. guidelines. We are creating awareness around all these safety practices that should be followed at offices through our social media channels also. We are complying with government guidelines, but at the same time, ensuring that our people are safe, and are able to be active as well, because at the end of the day, we have to run a business in safe environment.”
GTM in New Normal
Transitions such as work from home or remote working are going to stay. Therefore, to ensure business continuity and grow during these uncertain times, businesses must acclimatize with the new world order. “We have introduced a collection of value proposition geared towards the “New Normal” wherein we can leverage our product / solution capabilities for addressing customer challenges in the current situation. We wanted to constantly remind user on safe behaviour w.r.t MFP’s. The “Announcement” App available on Konica Minolta MarketPlace app store for the new i-series MFPs allows displaying announcements on the MFP screen for safe use with precautions and safety information. This helps in giving an alert message to user before they start using the devices” stated Kuldeep Malhotra.
Kuldeep further added, “We also have bizhub Remote Access which simulates the MFP’s control panel & allows the user to use their own mobiles without touching the MFP Panel. This helps in promoting safety along with “No Touch” Operation of the MFP. We have enabled our team of service engineers to work and serve customers seamlessly even while working from home. To keep communication smooth and transparent, we have been using other in-house remote applications such as CSRC, CSRA, iTraining, etc. A combination of these services will surely help our sales & marketing team to reach out customers & change their mindset.”
