The COVID-19 has compelled the organizations to adopt work from home module to have business continuity since March 2020. The companies nowadays have learned to work in ‘New Normal’ by the use of advanced technology solutions. Recently we all saw demand for unified communication and collaboration solutions from them to support WFH. The need for constant communication is leading to adopt the best unified communication and collaboration solutions that can provide flexibility to connect with the team effortlessly. Rajeev Ranjan, Editor & Publisher, Digital Terminal recently interacted with Ankur Goel, MD for Poly India to know more about this market. Mr. Ankur shared valuable insights and briefed upon Poly’s offerings for the Indian market. Read below the excerpts:
Rajeev: How does Poly’s room solution for Microsoft Teams simplify collaboration for organizations of different sizes? How do they deliver the best-in-class audio-video experience?
Ankur: More users are working from home than ever before due to the pandemic and this is causing a dramatic acceleration in the number of organisations turning to Microsoft Teams (with Teams reporting more than 75 million daily active users), to support their voice and video communication and team collaboration.
Poly has a long-standing relationship with Microsoft and we have been working closely with them for over 15 years - we have recently introduced Poly Microsoft Teams Rooms (MTR), which delivers everything customers need to transform their meeting space into a rich Teams collaboration experience.
Poly’s new series of Poly Room Solutions for Microsoft Teams Rooms – Poly G10-T, G40-T and G80-T include audio and video tools that deliver superior meeting experiences for users on Microsoft Teams, and the variety of different configurations grants IT managers the ability to easily scale for meeting rooms of all sizes.
As more users recognize the value of video-based collaboration while working from anywhere – from home offices to traditional offices – Poly is stepping up to meet these needs. Poly’s MTR delivers powerful experiences, including dynamic video with speaker tracking and our legendary audio pickup and noise blocking technology.
Rajeev: As the work environments are changing swiftly so how does Poly’s collaboration solution provide flexibility to people to connect regardless of the location? Could you expand on some of your offerings for remote workers.
Ankur: At Poly, we have a wide array of solutions that allow employees to work from anywhere. Our range of headsets, desk phones, audio and video conferencing solutions can be used by remote workers to ensure that business continues as normal.
Some of our offerings for remote workers include -
Rajeev: What is your GTM strategy to meet the rising demand of collaboration solutions in current scenario?
Ankur: The strategy for Poly is to grow in the video market while focusing on expanding our partnerships with the Video as a Service (VaaS) partners. The transition to VaaS from on-prem video solutions has opened up a large new customer base that Poly now serves with the new PolyOS-based video product line. These new solutions have the ability to run VaaS applications natively, significantly reducing the complexity for IT organizations and end-users. Poly has already announced partnerships with Zoom and Microsoft, with many others to come and we expect a majority of Poly’s growth to come from continued organic growth through strong ecosystem alliances and partnerships.
With respect to strategy, Poly will continue to build on our legacy of audio and video excellence by leveraging technologies like Artificial Intelligence (AI) to include features such as noise block which removes distracting noises and continue to innovate to make the connections as “human” as they can be.