Crowdera is offering its premium syndicated fundraising technology solutions absolutely free of charge to companies & NGOs working to help the Covid-19 affected individuals, families and health workers. Crowdera will be extending its support through offering its products and services worth almost $150000 (₹ 1 Crore) free to organizations aiding the affected.
Crowdera’s syndicate solution will help corporations & NGOs to quickly syndicate with their own employees, influencers, other foundations, or charity partners to raise funds 10X more than through a regular crowdfunding campaign. Corporations will also be able to run private syndicates accessible exclusively to their network on Crowdera.
Pledging his support, Chet Jainn, Founder & CEO, Crowdera said, “The extended lockdown has pushed our entire informal workforce to the very edges of survival. The formal sector which greatly depends on this workforce is admirably extending its hand to our affected daily wagers. As someone has rightly said - when a problem in a community arises, be the first to volunteer. Contribute and be a part of this noble cause for the society, by the society. Extending our expertise and technology support to such organizations is Crowdera’s way of giving back to the society in this tough time.”
He added, “Crowdera has always been free and never charges any commission on any fundraising or crowdfunding initiatives. We invite all good samaritans to raise money free on Crowdera to help our society in need.”
Under this pledge, Crowdera has already extended its support to companies like Rapido, Repos, BYJUs, SirfTaxi, and Tartl to engage their employees and partners in fundraising for the covid affected workforce. KayBeauty by Katrina Kaif has also initiated a syndicated campaign on Crowdera to support De Haat Foundation & Gram Vikas Sansthan NGOs. Many NGOs like ISKCON Varanasi, Shanti Sahyog from Delhi (an initiative by Dayal Singh College, DU), Human Welfare Charitable Trust, Mumbai; Swera Sansthan; Y4D Foundation, Pune; Elixir Foundation, Ahmedabad; Slum Soccer and Annamrita Foundation are using Crowdera’s crowdfunding and fundraising syndicate solution.
Vrundan Bawankar, Founder of DeHaat Foundation said “I would like to thank Katrina Kaif and Crowdera, Ravishing Hope foundation and all the donors immensely for their unassuming magnanimity and solidarity. Katrina Kaif and her brand KayBeauty came to our support to help people fight against COVID -19. And which platform would have been better than Crowdera. They have provided all the services pro-bono. The entire team is accessible all the time. The donations are going to support the poorest of the poor families with food and sanitary essentials which will help them sustain for about a month. And to propel the mask-making activity of the spunky squirrels who believe in putting their hands together in collective toil rather than spreading them out to seek alms! ”
Aravind Sanka, Co-founder, Rapido said, “We launched a crowd fundraising campaign, #PeopleForCaptains, to support and ensure thousands of our captains are able to maintain a secure lifestyle during these tough times. We have already raised close to INR 35 lakh through our outreach and have initiated distribution of the collected funds to around 4,000 families as of now. The campaign is now live with Crowdera and we are hoping to gain maximum reach with the help of their fundraising technology. With this campaign, we aim to reach a target of 2.5Cr and continue supporting our Captains in this need of hour.”
Crowdera’s payment processing partner Razorpay is helping the company mobilize their customers by enabling payments for the relief fund to help the affected who are battling this situation on the frontline. With this association, Razorpay will offer the company with a Zero Merchant Discount Rate (MDR) offering and scrap MDR charges (payment gateway charges) on all transactions done via UPI. With companies from across India coming together to fight the Covid-19, these two startups (Crowdera & Razorpay) are doing their bit as well to subsequently reduce the impact of the situation.”
Crowdera has also initiated a global COVID-19 relief fund campaign on its platform with the help of some locally vetted partners and registered NGOs.