Taboola announced a three-year exclusive partnership with Cricbuzz, one of the world’s leading cricket-focused digital platforms, to drive deeper user engagement and unlock new monetisation opportunities through personalised content recommendations.
As part of the agreement, Taboola will become Cricbuzz’s exclusive content recommendation partner, with this collaboration enabling Cricbuzz to leverage Taboola’s recommendation engine to deliver more relevant, data-driven content experiences to its large and highly engaged user base.
The partnership comes at a time when sports consumption is increasingly shaped by mobile-first behaviour, real-time engagement, and personalised content journeys. As audiences spend more time discovering and interacting with content beyond live scores, platforms are seeing growing demand for seamless, intuitive content discovery experiences.
Cricbuzz continues to be one of the most widely used cricket platforms globally, offering real-time match updates, expert commentary, news, and analysis to a deeply engaged audience. The platform generates over 567 million monthly page views globally as per Similar Web, with a strong footprint across India and key international markets including Bangladesh, the United States, Pakistan, and the UAE.
By integrating Taboola’s technology, Cricbuzz is expected to further strengthen key engagement signals, including session depth and content interaction, while also creating incremental monetisation opportunities through more effective content recommendations. “Cricbuzz is a trusted destination for millions of sports fans who are constantly seeking real-time updates, stories, and deeper insights,” said Adam Singolda, CEO & Founder of Taboola. Partnering with Cricbuzz allows us to bring personalized experiences to one of the world’s most passionate sports audiences, driving deeper engagement while enabling sustainable monetisation at scale.”
At Cricbuzz, our focus has always been on delivering a fast, intuitive, and engaging experience for millions of cricket fans globally," said Pankaj Chhaparwal, CEO and Founder, Cricbuzz. "Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation. Their technology and global scale make them a strong partner as we continue to grow and evolve our platform.
Cricbuzz’s audience spans a wide spectrum of cricket followers, from users tracking live matches in real time to those consuming highlights, insights, and analysis across formats. Its multilingual approach further enables the platform to engage diverse audience segments across regions.
This partnership reflects Taboola’s continued focus on expanding its presence across high-growth markets such as India, while supporting premium publishers in building sustainable, engagement-led content ecosystems. For Cricbuzz, the collaboration represents an opportunity to further evolve how users discover and engage with content across the platform.
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