LG Electronics India is strengthening position of LG Channels as one of the leading free streaming destinations for Bollywood content on Connected TVs, while reinforcing its broader value proposition as a premium FAST (Free Ad-Supported Streaming TV) service offering diverse content across languages and genres.
As part of its ongoing content strategy, LG Channels now offers more than 170 free channels spanning multiple genres and languages, giving Indian audiences a rich selection of movies, entertainment, music, news, lifestyle, kids', devotional, and regional programming — all available at no cost on LG Smart TVs.
This latest expansion underscores LG Channels' commitment to catering to the diverse viewing preferences of Indian audiences and deepening user engagement as the country's Connected TV ecosystem continues to grow rapidly.
Key Highlights
Over 170 free channels across entertainment, movies, music, news, lifestyle, kids, sports highlights, devotional, and regional categories
A strong Bollywood content lineup that positions LG Channels as a preferred destination for movie lovers
Significant presence across multiple Indian languages, including Hindi, Punjabi, Bengali, Marathi, Tamil, Telugu, and other regional offerings
Continued commitment to expanding premium and localized content partnerships
A focus on delivering high-quality, free-to-watch entertainment experiences for LG Smart TV users
Strengthened leadership in the FAST ecosystem through content diversity and accessibility
"India's audiences have always had a deep affinity for Bollywood content, and we are committed to bringing that experience to Connected TV viewers in the most accessible way possible," said Brian Jung, Director – Media Entertainment Solution LG Electronics India. "With over 170 free channels spanning movies, entertainment, music, and regional content, LG Channels continues to strengthen its position as a premier FAST destination, and this expansion of our Bollywood offering is a reflection of our ongoing commitment to delivering high-quality, free entertainment to households across the country."
“We are excited to partner with LG Channels to bring our curated portfolio of movie and music FAST channels to Connected TV audiences. This collaboration reflects our commitment to making premium Indian entertainment more accessible while expanding the reach of the FAST ecosystem”, said Shreyans Hirawat, Director NH Studioz
Kumar Ahuja,Group COO at Eros Innovation said,"Bringing Eros Universe to LG Channels places our premium Indian entertainment on one of the world's most recognized smart TV platforms, right on the biggest screen in the home. As FAST adoption accelerates across global markets, ad-supported streaming is fast becoming a key growth driver for premium content distribution, audience expansion and sustainable monetization."
“CTV is rapidly becoming an integral part of the way audiences consume entertainment, and our association with LG Channels enables our channel, ALL TIME MOVIES, to be part of that evolution. We see this partnership as an important step in our strategy to expand our reach and create a compelling destination for Hindi movie audiences, while offering advertisers an engaging platform to connect with this growing audience,” says Siddharth Chopra, COO, PEN Music
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