LG Electronics India Limited announced the addition of five new channels from ZEE5 to its free ad-supported streaming platform, LG Channels. This development marks another step in LG’s mission to deliver diverse quality entertainment to every LG Smart TV user across the country—completely free and without subscription.
The newly launched ZEE5 FAST channels, namely Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic and Z South Flix span popular genres including drama and romance, horror and supernatural, classic comedy and family entertainment, Hindi cinema from the 80s and 90s, and South Indian films dubbed in Hindi respectively.
Mr. Brian Jung- Director, Media Entertainment Solution, LG Electronics India Ltd. commented on the new additions, “At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s channels reaffirms our vision of enriching LG Channels with culturally relevant, engaging and family-friendly content—all available free of cost to our users.”
Speaking on the development, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd. said, “At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG's widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment”.
LG Smart TV owners can find all five new ZEE5 channels available now on LG Channels, accessible directly from the TV home screen with no registration, downloads, or payments required. Viewers can enjoy this newly expanded entertainment offering simply by turning on their LG Smart TV.] This partnership brings the scale and depth of ZEE5’s content across genres to LG Channels, which already which already offers over 110 channels across categories such as music, news, lifestyle, kids, infotainment and general entertainment.
LG channels can be accessed on LG smart TV through the LG channel app available on all devices.
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