With the Indian Premier League (IPL) kicking off its 17th edition to a record-breaking start, Justdial, India's leading local search engine, has observed a significant surge in searches for DTH (direct-to-home) installation services across the country.
Justdial reports a 19% increase in searches for DTH installation services compared to the period before the IPL season began. This trend is expected to continue and potentially surpass last year's impressive 26% rise as the tournament progresses.
Among major cities, Pune takes the lead with a surge of 29% in DTH installation searches, followed closely by Hyderabad, Kolkata, and Bangalore, each witnessing a 26% increase.
The most popular searches within this category include DTH service providers like Tata Play and Airtel Digital, along with installation services for Dish TV and Tata Play set-top boxes.
According to Broadcast Audience Research Council (BARC) data, a staggering 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches, with the opening day itself registering a record-breaking 16.8 crore unique viewers and a total watch-time of 1,276 crore minutes. This immense viewership has evidently translated into a heightened demand for DTH services.
As the IPL continues to captivate the nation, Justdial anticipates a sustained rise in DTH installation searches, reflecting the unwavering passion for cricket among Indians and their desire for a superior viewing experience.
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