Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, continues its association as the ‘Associate Partner’ on JioHotstar for the exclusive streaming of Wimbledon in India, the biggest tennis spectacle of the calendar year. This association marks Haier’s third consecutive partnership with JioHotstar to rope in premium sports enthusiasts across the globe, as its circle of influence.
Tennis, with its global appeal and elite fan base, perfectly complements Haier’s vision of delivering premium experiences. As each serve can have multiple outcomes and each hit delivers a new result, the sport closely resonates with Haier’s motto of ‘More Creation, More Possibilities’.
With its unique Sport-o-Tainment strategy, Haier India has strategically leveraged the rising influence of sports in the country to connect organically with younger, premium audiences over the years. Ensuring meaningful connections with consumers has been a key element of expanding its base across markets for Haier while highlighting commitment to customers. Combining the thrill of tennis and its premium reach, Haier is set to make waves with a niche audience which closely follows the tournament.
Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India, said, "At Haier India, we view sports as a powerful platform to create meaningful consumer experiences that extend beyond our products. Our renewed partnership with JioHotstar for the streaming of Wimbledon reflects this commitment, enabling us to connect with a premium, digitally savvy audience through one of the world's most prestigious premier tennis tournament. As part of our Sport-o-Tainment strategy, we are leveraging the power of world-class sports to strengthen brand affinity and foster deeper consumer engagement. This collaboration reinforces Haier's position as an innovation-led lifestyle brand while bringing the excitement of Wimbledon closer to millions of Indian consumers."
Commenting on the partnership, Mr. Anup Govindan, Head of Revenue, JioStar, Sports, said: “We are thrilled to have Haier continuing its partnership for Wimbledon on JioHotstar for the third consecutive year. Arguably the crown jewel of the Grand Slams, Wimbledon is a global spectacle that transcends sport, steeped in unmatched tradition, that naturally draws a highly engaged, premium audience year after year. By bringing together the unparalleled prestige of the hallowed grass-courts and our exceptional digital reach, this sustained collaboration is a testament to the immense value we drive for both our viewers and Haier.”
Over the years, Haier has strengthened its unique Sport-O-Tainment strategy by forging partnerships with some of the world's most celebrated sporting properties including the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros, ATP, US Open and French Open. These associations have enabled the brand to engage millions of passionate sports fans while reinforcing its premium positioning across markets.
As one of the only consumer durables brands consistently investing in marquee sporting events, Haier continues to strengthen its differentiated presence in the industry. Building on this momentum, Haier India will continue to expand its Sport-o-Tainment portfolio through strategic sporting partnerships that deepen consumer engagement and strengthen brand relevance.
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