Flipkart hosted the third edition of its flagship Glam Up Fest 2025 on June 6 and 7 at NESCO, Goregaon, Mumbai. As one of India’s largest beauty experiences, this two-day celebration brought together 6,000+ influencers and creators, 100+ top beauty and grooming brands, and some of the country’s most loved celebrities, reinforcing Flipkart’s role in enabling and driving the e-commerce beauty space.
The flagship Glam Up Fest 2025 stood out for its focus on Korean beauty (K-beauty) trends, exclusive brand launches, and celebrity-led beauty moments. Glam Up Fest 2025 featured celebrities such as Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and India’s leading beauty influencer such as Ankush Bahuguna, who joined the immersive beauty celebration through curated sessions, product launches, and on-ground interactions with fans and creators.
During the Fest, Flipkart also announced the inaugural Glam Up Annual Beauty Trends Report at the flagship Glam Up Fest 2025, offering exclusive insights into the fast-evolving beauty preferences of Indian consumers.
Iconic global and homegrown brands, including HUL, PnG, Minimalist, Honasa, Himalaya, McCaffiene, and Bella Vita, showcased their most-loved collections and new launches through curated booths, product trials, and exclusive previews. From AI-powered skin diagnostics to virtual try-on and live video commerce, Flipkart brought innovation and interactivity to the centre stage, redefining how beauty is discovered and shopped in India.
Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “India’s beauty landscape is in the midst of a vibrant transformation, and GenZ is leading the charge. Our flagship Glam Up Fest 2025 is a celebration of this shift, bringing together beauty-forward consumers, trendsetting creators, and top brands in an immersive digital-first experience. As part of the fest, the Glam Up Sale from June 6 to June 10 will offer curated collections, exclusive product drops, and limited-time deals across makeup, skincare, fragrances, and more. With this, Flipkart continues to strengthen its commitment to building an inclusive, high-engagement beauty ecosystem for the modern Indian shopper.”
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